Google Moves to Encrypt Ad Traffic

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Petrovic

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Apr 25, 2013
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Encryption by default is a popular goal for internet companies, and Google has done its part to use strong HTTPS encryption, for Search, Gmail, YouTube and Drive. The company is now moving its advertising platforms to HTTPS as well. Most of its ads will be served over encrypted links by the end of June.

“In addition to providing a secure connection on our own products, we’ve been big proponents of the idea of HTTPS everywhere, encouraging webmasters to prevent and fix security breaches on their sites, and using HTTPS as a signal in our search ranking algorithm,” said Neal Mohan, vice president of product management, display and video ads, and Jerry Dischler, vice president of product management for AdWords, in a blog.

The search giant has already moved its YouTube ads to HTTPS as of the end of 2014, and the majority of mobile, video and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers will be encrypted by June 30.

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