- Jan 8, 2011
- 22,361
You may have heard that Twitter shed roughly 4 million subscribers last quarter, but there has been a shortage of explanations for why this apparently serious drop occurred.
As it turns out, it’s not so serious and it’s Apple’s fault, according to Twitters Chief Financial Officer.
4 million users that may or may not have been there, to begin with
During the company’s earnings call, CFO Anthony Noto did his best to explain why the microblogging service had 4 million less users than expected.
Citing an “unforeseen bug” in Twitter’s iOS 8 integration, Noto explained that three million subscribers were lost because of Safari’s Shared Links function, while another million forgot to reopen Twitter, or forgot their password after upgrading to iOS 8.
He added, “We moved on multiple fronts to minimize its impact but it wasn't a one-size-fits-all fix.” This doesn’t sound like a bug to us. Noto’s explanation doesn’t confirm that those 3 million signals were a certainty, since growth can be confirmed only after it’s happened.
Source: http://news.softpedia.com/news/iOS-8-Flaw-Causes-Millions-to-Abandon-Twitter-472394.shtml
As it turns out, it’s not so serious and it’s Apple’s fault, according to Twitters Chief Financial Officer.
4 million users that may or may not have been there, to begin with
During the company’s earnings call, CFO Anthony Noto did his best to explain why the microblogging service had 4 million less users than expected.
Citing an “unforeseen bug” in Twitter’s iOS 8 integration, Noto explained that three million subscribers were lost because of Safari’s Shared Links function, while another million forgot to reopen Twitter, or forgot their password after upgrading to iOS 8.
He added, “We moved on multiple fronts to minimize its impact but it wasn't a one-size-fits-all fix.” This doesn’t sound like a bug to us. Noto’s explanation doesn’t confirm that those 3 million signals were a certainty, since growth can be confirmed only after it’s happened.
Source: http://news.softpedia.com/news/iOS-8-Flaw-Causes-Millions-to-Abandon-Twitter-472394.shtml