WebP rolled out across Google, improves Youtube loading time by 10%

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Ink

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The Chromium Blog: WebP improves while rolling out across Google

The WebP team at Google focuses on making the web better through smaller, faster-loading images. We’ve seen that WebP compares favorably with other contemporary image formats, but our team has been hard at work to make WebP even faster and more capable.

A few months ago, we added support for animated WebP images to Chrome, making WebP the first unified format that can address the key use cases of JPEG, PNG and GIF files. The recent release of libwebp 0.4.0, currently in Chrome’s Beta channel, is a culmination of numerous encoder and decoder optimizations that make encoding lossless images twice as fast, and decrease lossless decode time by 25%.

While the WebP team was delivering these improvements, other teams at Google have been busy deploying WebP in their own products. Google Play’s online store, redesigned mid-last year, replaced png images with lossless WebP, reducing image file sizes by nearly 35%. Another major WebP rollout is currently in progress: YouTube video thumbnails are starting to be served in WebP with initial results indicating up to a 10% reduction in page load time.​

Read more - http://blog.chromium.org/2014/03/webp-improves-while-rolling-out-across.html
 
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