If you’ve seen TikTok, Instagram, or Facebook videos promoting a “secret discount code” that slashes luxury watch prices at LaurentMontier.com, you’re not alone. Thousands of people are rushing to buy what appear to be €300–€400 designer watches for under €40 using the viral code F&F90. But behind the elegant branding and polished website lies a far more troubling reality. The truth is that the watches advertised as premium French craftsmanship match products found on AliExpress for less than €3. What looks like an exclusive insider deal is actually a carefully engineered scam designed to make cheap mass-produced watches appear luxurious. Before you enter that secret code, here’s what you need to know.
Scam Overview
The scam starts with an illusion. Laurent Montier presents itself as a Parisian luxury watchmaker offering handcrafted collections such as Minuit, Montier, Saphir, and Alsace. The website is sleek, professionally designed, and filled with large, minimalist product images showcasing beautiful watches in polished metals, skeleton mechanisms, bold colors, and elegant dials.
At a glance, it appears to be a real high-end boutique brand.
The Look of a Luxury Brand
Laurent Montier uses several deliberate techniques to mimic real luxury watch companies:
- A clean, minimalist website layout similar to Swiss and French boutique brands
- High-contrast photography with watches displayed on pedestals
- A sophisticated font pairing reminiscent of upscale design houses
- Phrases like “heritage and elegance,” “crafted collections,” and “Paris”
- A large and dramatic hero banner highlighting a premium collection
- Product categories named Montier, Minuit, Saphir, and Alsace to evoke classic European refinement
This aesthetic is not accidental. It is intentionally crafted to trigger trust, prestige, and perceived value.
But high-end branding means nothing without real craftsmanship—and Laurent Montier has none.
No Company History, No Founder, No Real Information
Luxury watch brands always highlight the people behind the craft. They showcase:
- their ateliers
- their founding year
- their master watchmakers
- their history
- their precision engineering processes
- their patents
- their materials
- their horological heritage
Laurent Montier has none of this.
The site provides zero information about the founder, no Paris workshop, no team of watchmakers, no listed company, no corporate identity, and no details about the manufacturing origin of the watches. There is no physical address anywhere on the website.
Everything that gives legitimacy to real brands is absent.
This is not an oversight. It is intentional concealment.
The “Secret Code” Trap
One of the biggest hooks in the scam is the “Special Staff Discount Code,” pushed aggressively across TikTok, Instagram Reels, and Facebook ads.
Influencers or anonymous accounts say things like:
- “Use code F&F90 for 90 percent off. They didn’t mean for this to leak.”
- “This secret staff code was accidentally left active.”
- “Hurry before they shut it down.”
- “I just got a €300 watch for €38.”
- “This is only working today so jump on it now.”
The code works for everyone.
The discount is not secret.
It is not leaked.
It is not limited.
It is simply the real price they want you to pay.
Scammers use this tactic because exclusivity triggers impulsive buying. Fake scarcity and fake insider access bypass rational thinking and stimulate emotional decision-making. It is a psychological manipulation tactic used in thousands of modern scam websites.
Fake Prices and Inflated Value
Every product on LaurentMontier.com shows a “regular” price, such as:
- €272.95
- €373.95
- €382.95
These numbers are entirely fabricated. The watches are not worth anywhere near these prices. They are mass-produced, low-quality Chinese watches identical to those listed on AliExpress for €2–€3.
Scammers artificially inflate the price to create perceived value. By “slashing” the price down to €38.40 using a “secret code,” they make buyers feel like they’ve discovered an incredible bargain with insider access.
In truth, the €38.40 price is itself a scam—still drastically overpriced for a €3 watch.
No Real Reviews, No Customer Feedback
Another major red flag is the complete lack of verifiable customer reviews. Laurent Montier has:
- No Trustpilot profile
- No Google Business listing
- No official Facebook page
- No Instagram account with authentic followers
- No TikTok page except paid ads or fake influencer endorsements
- No YouTube reviews
- No watch forum discussions
- No media coverage
Real luxury brands always have history. They have watch community coverage, forum debates, unboxings, and collectors discussing craftsmanship. Laurent Montier has none of this because it is not a real company.
Everything is new, hollow, and artificially constructed.
Identical Products Found on AliExpress
Perhaps the biggest smoking gun in the entire scam is the fact that Laurent Montier watches can be found on AliExpress and other Chinese wholesale platforms for:
- €2.38
- €2.77
- €3.10
- €5 for slightly better versions
This includes the:
- skeleton gold watch from the Saphir collection
- black diver watch from the Montier collection
- chronograph from the Alsace collection
- minimalistic black Minuit model
All of them are cheap, generic models available under many names, sold by dozens of Chinese sellers.
Nothing is exclusive.
Nothing is unique.
Nothing is handmade.
Nothing is French.
Laurent Montier simply copies Shopify templates, adds fake branding, imports pictures, and inflates the price.
Connected to Other Fake “Luxury Watch” Scam Networks
Laurent Montier is not the only site doing this. It is part of a much larger scam ecosystem that includes clones like:
- Valerio Pianna
- Henry’s Watches
- Aurelio Atelier
- Bernard & Sons
- Nicolo Pianna
- The Montier Atelier (older version)
All of them use:
- the same secret discount code tactic
- the same fake luxury branding
- the same cheap watches
- the same language
- the same page layout
- the same business model
These sites appear for a few weeks, run ads aggressively, take as many orders as possible, then vanish. They rebrand using new names, new logos, and new domains—while continuing the same scam operation.
Laurent Montier fits the pattern perfectly.
How the Scam Works
This scam is not simply a fake discount. It is a multi-stage funnel engineered to extract maximum profit before disappearing. Understanding the structure helps victims recognize similar scams in the future.
Step 1: Viral Social Media Ads and “Insider Codes”
The funnel begins on TikTok, Instagram, Facebook, and even YouTube Shorts. Scammers run aggressive paid ads using video clips of:
- watches spinning on a pedestal
- unboxing videos (often reused from other brands)
- store screenshots
- influencers holding the product
- slow-motion close-ups of mechanical parts
The voiceover or caption claims:
“Use secret code F&F90. I can’t believe this works. Got a €320 watch for €38.”
This triggers:
- curiosity
- urgency
- fear of missing out
- emotional decision-making
- impulsive clicking
- low skepticism
Millions of people click these ads.
Step 2: The Luxury-Looking Website Creates False Legitimacy
When buyers land on laurentmontier.com they see:
- a premium color palette
- serif fonts associated with high fashion
- collections named with French words
- a lion crest logo to imply heritage
- professional product photos
- expensive-looking watch models
- a structured menu with “Catalog” and “Support”
This gives a false sense of prestige and authenticity.
However, subtle details expose the truth:
- No About page explaining who Laurent Montier is
- No timeline of history
- No materials information
- No warranty policies
- No certifications
- No real photos of the workshop
Everything is surface-level.
The site is designed to imitate luxury aesthetics while bypassing everything that actually makes a watch brand legitimate.
Step 3: Fake Prices and Psychological Anchoring
Buyers see watches priced at €272 to €382. Then the “secret code” reduces them to €38.40.
The scam uses price anchoring, a psychological trick where a high initial price makes a lower price feel like an incredible bargain. The inflated price is fabricated. These watches cost less than €3 wholesale.
The scam intentionally creates:
- a big gap between the fake retail price and the discounted price
- an emotional sense of luck
- the belief that the buyer found something special
- urgency to buy before losing the deal
This tactic manipulates consumers who do not stop to research.
Step 4: Checkout Manipulation and Hidden Information
At checkout:
- There is no physical business address
- There is no company registration
- There is no real refund policy
- There is no phone number
- The shipping policy is vague
- The return policy forces buyers to pay expensive return shipping to China
- It mentions “custom manufacturing fees” to discourage refunds
Everything is designed to make chargebacks harder and refunds painful or impossible.
Any website selling legitimate goods provides clear legal information.
Laurent Montier intentionally hides everything important.
Step 5: Orders Are Forwarded to Chinese Dropshippers
After payment:
- The scammer buys the cheapest version of the watch from AliExpress
- The supplier ships it directly to the customer
- No branding or packaging is included
- The watches are low quality, often defective
- Shipping takes 2 to 6 weeks
Victims often receive:
- scratched plastic
- cheap tin metal
- non-functional chronographs
- misaligned markers
- poor quality plating
- straps that break in days
Some victims never receive anything at all.
Step 6: Customer Support Ghosting Begins
When customers try to contact support, they discover:
- emails go unanswered
- refund requests are ignored
- replacement requests are denied
- customers are told to ship the watch back to China
- return shipping costs €25–€60
- they receive copy-paste responses
In many cases, after a wave of complaints, the website disappears entirely. The scammers already have the money and simply move on to the next domain.
Step 7: The Website Rebrands and Repeats
Once the scam is reported or flagged:
- Ads stop
- The social media accounts disappear
- The domain shuts down
- A new brand is launched with a new name
Everything restarts under a different watch brand identity.
It is a rinse-and-repeat system.
What to Do If You Have Fallen Victim to the Laurent Montier Scam
If you purchased a watch from Laurent Montier, it is important to act quickly. The sooner you take action, the better your chances of getting your money back.
1. Contact Your Bank or Credit Card Company Immediately
Explain that you were sold:
- a misrepresented product
- an item worth far less than advertised
- a counterfeit or unbranded watch
- a product sourced from a third-party location different from what was claimed
Request a chargeback for:
- item not as described
- fraudulent merchant
- misrepresentation
Credit card companies often approve chargebacks for scams like this.
2. If You Paid With PayPal, Open a Dispute
PayPal offers buyer protection. File a dispute under:
Item not as described.
Attach:
- screenshots of the listing
- the price you paid
- photos of the watch received
- comparison screenshots from AliExpress
- emails ignored by support
Escalate to PayPal if the seller denies responsibility.
3. Do Not Ship the Item Back to China Unless Required
Scammers often instruct buyers to ship returns to:
- China
- Hong Kong
- Singapore
- an unidentified warehouse
Shipping fees are often higher than the price paid. Some victims send the item back, and the scammer still denies refunds.
Wait for instructions from PayPal or your bank first.
4. Document Everything
Save copies of:
- order confirmation
- product page screenshots
- price and coupon code
- emails exchanged
- shipping details
- photos of the product received
These documents increase your chances of a successful refund.
5. Report the Scam Website
Report it to:
- Facebook Ads or Instagram if you saw ads there
- TikTok Safety Center
- Google Safe Browsing
- Trustpilot
- ScamAdviser
- Your national consumer protection office
Reporting removes the site from search engines faster.
6. Warn Others
You can help others avoid the same mistake by posting online reviews detailing your experience. Mention:
- the fake secret code
- the low-quality watch
- the AliExpress comparison
- the lack of customer support
This helps expose the scam and reduce its impact.
7. Monitor Your Bank Statements
Some scam operations attempt additional unauthorized charges. If you see any suspicious activity:
- contact your bank
- freeze or replace your card
- set up fraud alerts
Do not assume the scam ends with one transaction.
FAQ: Laurent Montier Watches Scam
Is Laurent Montier a real luxury watch brand?
No. There is no verified company registration, no physical address, no founder information, and no historical record of Laurent Montier existing as a luxury watch brand. Everything presented on the website is generic, unverified, and appears to be created solely for marketing purposes. It matches the pattern of numerous known fake luxury watch scam sites.
Are Laurent Montier watches actually worth €272–€382?
No. Identical watches can be found on AliExpress and other Chinese wholesale websites for as little as €2–€5. The retail prices shown on LaurentMontier.com are artificially inflated to create the illusion of luxury and justify the “secret discount code” scam.
What is the F&F90 “secret discount code”?
The code F&F90 is not secret and not leaked. It is intentionally promoted to trick buyers into believing they have insider access to a special offer. In reality, it is simply a marketing manipulation tool to make customers feel privileged while paying €38–€40 for a watch that costs less than €3 to produce.
Why does the website look so professional if it is a scam?
Scammers invest heavily in professional website templates and high-quality images because appearance builds trust. Laurent Montier’s site uses clean design, luxury fonts, and elegant photography to mimic real high-end brands, even though the products and company itself are fake.
Why are there no real reviews online?
Because the brand is new and entirely fabricated. There are no reviews on Trustpilot, Reddit, watch forums, YouTube, or Google. The only “reviews” are fake influencer videos created to boost the scam. Genuine customer discussions do not exist because legitimate customers do not receive the advertised quality.
How do I get my money back if I bought a watch from this site?
You should immediately contact your bank or credit card provider and request a chargeback for misrepresentation or fraud. If you paid with PayPal, open a dispute under “Item Not as Described.” Provide screenshots of the product, the fake prices, the “secret discount code,” and proof that identical watches sell for €3 on AliExpress.
What happens if I contact Laurent Montier customer support?
Victims report that customer support either ignores them or responds with generic messages. Refunds are usually denied, and customers are told to send the watch back to China at their own expense. This is another tactic used to prevent returns and keep the scam profitable.
Why do scammers use the “secret discount code” trick?
Because it is one of the most effective psychological tactics. Buyers feel like they are accessing something exclusive, limited, or forbidden. It triggers impulsive purchases and reduces skepticism, which is exactly what scammers rely on.
The Bottom Line
The Laurent Montier “Secret Discount Code” promotion is not a luxury watch deal. It is a sophisticated scam operation built on:
- fabricated retail prices
- fake branding
- misleading French identity
- psychological tricks
- fake influencer endorsements
- cheap €3 watches from AliExpress
- non-existent customer support
- intentionally hidden business information
There is no heritage.
There is no artistry.
There is no secret staff discount.
There is only a scam designed to look elegant and exclusive.
Before buying any product online, especially one marketed through viral “leaked codes” or “insider discounts,” always:
- check domain age
- reverse search product photos
- verify company information
- research reviews
- question unrealistic discounts
Awareness is the only way to stop these scams from spreading.
If the deal feels too good to be true, it usually is.
