Remove Pricora Ads (Virus Removal Guide)

If you are seeing pop-up and in-text ads from Pricora within Internet Explorer, Firefox or Google Chrome, then your computer is infected with an adware or a potentially unwanted program.

The Pricora infection is designed specifically to make money. It generates web traffic, collects sales leads for other dubious sites, and will display advertisements and sponsored links within your web browser.
Pricora it’s technically not a virus, but it does exhibit plenty of malicious traits, such as rootkit capabilities to hook deep into the operating system, browser hijacking, and in general just interfering with the user experience. The industry generally refers to it as a “PUP,” or potentially unwanted program.

Pricora is an ad-supported (users may see additional banner, search, pop-up, pop-under, interstitial and in-text link advertisements) cross web browser plugin for Internet Explorer, Firefox and Chrome, and distributed through various monetization platforms during installation.
Pricora is typically added when you install another free software (video recording/streaming, download-managers or PDF creators) that had bundled into their installation this adware program. When you install these free programs, they will also install Pricora as well. Some of the programs that are known to bundle Pricora include 1ClickDownload, Superfish, Yontoo and FBPhotoZoom. Very often users have no idea where did it come from, so it’s not surprising at all that most of them assume that Pricora is a virus.

Once installed, the Pricora browser extension will highlight words on the websites that you are visiting transforming them into hyperlinks. These Pricora links are placed inside your text (hence the name), and they come with a double underline to differentiate them from normal links. Once the user rolls the mouse over the link the advertising will pop. Should the user click on the Pricora links the browser extension developer will get an affiliate revenue.
Pricora will also display advertising banners on the webpages that you are visiting, and as you browse Internet, it will show coupons and other deals available on different websites.

These Pricora pop-up ads will be shown as boxes containing various coupons that are available or as underlined keywords, which when clicked will display an advertisement that states it is brought to you by “Ads by Pricora”.

You should always pay attention when installing software because often, a software installer includes optional installs, such as this Pricora adware. Be very careful what you agree to install.
Always opt for the custom installation and deselect anything that is not familiar, especially optional software that you never wanted to download and install in the first place. It goes without saying that you should not install software that you don’t trust.

How to remove Pricora pop-up ads (Removal Guide)

This page is a comprehensive guide, which will remove Pricora from Internet Explorer, Firefox and Google Chrome.
Please perform all the steps in the correct order. If you have any questions or doubt at any point, STOP and ask for our assistance.
STEP 1: Uninstall Pricora program from your computer
STEP 2: Remove Pricora pop-up ads from Internet Explorer, Firefox and Chrome
STEP 3: Remove Pricora adware from Internet Explorer, Firefox and Google Chrome with AdwCleaner
STEP 4: Remove Pricora pop-up ads with Junkware Removal Tool
STEP 5: Remove Pricora virus with Malwarebytes Anti-Malware Free
STEP 6: Double-check for the Pricora infection with HitmanPro

STEP 1 : Uninstall Pricora program from your computer

In this first step, we will try to identify and remove any malicious program that might be installed on your computer.

To uninstall the Pricora program from your computer, click the Start button, then select Control Panel, and click on Uninstall a program.
If you are using Windows 8, simply drag your mouse pointer to the right edge of the screen, select Search from the list and search for “control panel“. Or you can right-click on a bottom left hot corner (formerly known as the Start button) and select Control Panel from there, then select Uninstall a program.
When the Add/Remove Programs or the Uninstall a Program screen is displayed, scroll through the list of currently installed programs and uninstall Pricora, LyricsViewer, LyricXeeker, Plus-HD 1.3, Browse2Save, WebCake 3.00, DownloadTerms 1.0, Allyrics, Feven 1.7, LyricsWoofer, LyricsFan, SimpleLyrics and any other recently installed or unknown programs from your computer.

If you are having issues while trying to uninstall the Pricora program, you can use Revo Uninstaller to completely remove this unwanted program from your machine.

Depending on what program has installed the Pricora adware infection, the above program may have a different name or not be installed on your computer. If you cannot find any unwanted or unknown programs on your machine, then you can proceed with the next step.

STEP 2 : Remove Pricora pop-up ads from Internet Explorer, Firefox and Chrome

Remove “Ads by Pricora” from Internet Explorer

Open Internet Explorer, click on the gear icon (Tools for Windows XP users) at the top (far right), then click again on Internet Options.
In the Internet Options dialog box, click on the Advanced tab, then click on the Reset button.
In the Reset Internet Explorer settings section, check the Delete personal settings box, then click on Reset.
When Internet Explorer finishes resetting, click Close in the confirmation dialogue box and then click OK.
Close and open Internet Explorer.

Remove “Ads by Pricora” from Mozilla Firefox

At the top of the Firefox window, click the orange Firefox button, then select Add-ons.
Select the Extensions tab, then remove Pricora, LyricsViewer, LyricXeeker, Plus-HD 1.3, Browse2Save, WebCake 3.00, DownloadTerms 1.0, Allyrics, Feven 1.7, LyricsWoofer, LyricsFan, SimpleLyrics and any other unknown extensions from Mozilla Firefox.
As a general rule, if you have not installed an extensions, then you should remove it from your web browser.

Remove “Ads by Pricora” from Google Chrome

To remove the Pricora extensions from this web browser, click the Chrome menu button on the browser toolbar, select Tools and then click on Extensions.
In the Extensions tab, remove Pricora, LyricsViewer, LyricXeeker, Plus-HD 1.3, Browse2Save, WebCake 3.00, DownloadTerms 1.0, Allyrics, Feven 1.7, LyricsWoofer, LyricsFan, SimpleLyrics and any other unknown extensions by clicking the trash can icon.
Basically, if you have not installed an extension, you should remove it from your web browser.

STEP 3: Remove Pricora adware from Internet Explorer, Firefox and Google Chrome with AdwCleaner

The AdwCleaner utility will scan your computer for Pricora malicious files and registry keys, that may have been installed on your computer without your knowledge.

You can download AdwCleaner utility from the below link.
ADWCLEANER DOWNLOAD LINK (This link will automatically download AdwCleaner on your computer)
Before starting AdwCleaner, close all open programs and internet browsers, then double-click on the AdwCleaner icon.

If Windows prompts you as to whether or not you wish to run AdwCleaner, please allow it to run.
When the AdwCleaner program will open, click on the Scan button as shown below.

AdwCleaner will now start to search for Pricora malicious files that may be installed on your computer.
To remove the Pricora malicious files that were detected in the previous step, please click on the Clean button.

AdwCleaner will now prompt you to save any open files or data as the program will need to reboot the computer. Please do so and then click on the OK button.

STEP 4: Remove Pricora pop-up ads with Junkware Removal Tool

Junkware Removal Tool is a powerful utility, which will remove Pricora virus from Internet Explorer, Firefox or Google Chrome.

You can download the Junkware Removal Tool utility from the below link:
JUNKWARE REMOVAL TOOL DOWNLOAD LINK (This link will automatically download the Junkware Removal Tool utility on your computer)
Once Junkware Removal Tool has finished downloading, please double-click on the JRT.exe icon as seen below.

If Windows prompts you as to whether or not you wish to run Junkware Removal Tool, please allow it to run.
Junkware Removal Tool will now start, and at the Command Prompt, you’ll need to press any key to perform a scan for the Pricora.

Please be patient as this can take a while to complete (up to 10 minutes) depending on your system’s specifications.
When the scan Junkware Removal Tool will be completed, this utility will display a log with the malicious files and registry keys that were removed from your computer.

STEP 5: Remove Pricora virus with Malwarebytes Anti-Malware Free

Malwarebytes Anti-Malware Free utilizes Malwarebytes powerful technology to detect and remove all traces of malware including worms, trojans, rootkits, rogues, dialers, spyware and more.

You can download Malwarebytes Anti-Malware Free from the below link, then double-click on the icon named mbam-setup.exe to install this program.
MALWAREBYTES ANTI-MALWARE DOWNLOAD LINK(This link will open a download page in a new window from where you can download Malwarebytes Anti-Malware Free)
When the installation begins, keep following the prompts in order to continue with the setup process, then at the last screen click on the Finish button.
On the Scanner tab, select Perform quick scan, and then click on the Scan button to start searching for the Pricora malicious files.
Malwarebytes’ Anti-Malware will now start scanning your computer for Pricora as shown below.
When the Malwarebytes Anti-Malware scan has finished, click on the Show Results button.
You will now be presented with a screen showing you the computer infections that Malwarebytes Anti-Malware has detected. Make sure that everything is Checked (ticked), then click on the Remove Selected button.

STEP 6: Double-check for the Pricora infection with HitmanPro

HitmanPro is a second opinion scanner, designed to rescue your computer from malware (viruses, trojans, rootkits, etc.) that have infected your computer despite all the security measures you have taken (such as anti virus software, firewalls, etc.).

You can download HitmanPro from the below link:
HITMANPRO DOWNLOAD LINK (This link will open a web page from where you can download HitmanPro)
Double-click on the file named HitmanPro.exe (for 32-bit versions of Windows) or HitmanPro_x64.exe (for 64-bit versions of Windows). When the program starts you will be presented with the start screen as shown below.

Click on the Next button, to install HitmanPro on your computer.
HitmanPro will now begin to scan your computer for Pricora malicious files.
When it has finished it will display a list of all the malware that the program found as shown in the image below. Click on the Next button, to remove Pricora adware.
Click on the Activate free license button to begin the free 30 days trial, and remove all the malicious files from your computer.

Your computer should now be free of the Pricora infection. If your current anti-virus solution let this infection through, you may want to consider purchasing the PRO version of Malwarebytes Anti-Malware to protect against these types of threats in the future, and perform regular computer scans with HitmanPro.
If you are still experiencing problems while trying to remove Pricora from your machine, please start a new thread in our Malware Removal Assistance forum.

Here are 10 basic security tips to help you avoid malware and protect your device:

To avoid potential dangers on the internet, it's important to follow these 10 basic safety rules. By doing so, you can protect yourself from many of the unpleasant surprises that can arise when using the web.