![\"Ivy](\"https:\/\/malwaretips.com\/blogs\/wp-content\/uploads\/2026\/10\/ivyluna-refresh-ivyluna-about-since-2018.png\" "\\"\\"")
<\/figure>\nOverview<\/h2>\nA UK-styled boutique<\/h3>\n
Ivy Luna sold women’s dresses, coats, knitwear, shoes and bags through ivyluna.uk. The site listed London as its location and offered free UK shipping on every order.<\/p>\n
Its About page said the brand had been a trusted name for luxury clothing since 2018. The ivyluna.uk domain was registered in November 2024.<\/p>\n
What the policies say<\/h3>\n
Behind the UK styling, the store’s terms said products ship directly from a supplier in China. Its return policy said returns are processed in Asia.<\/p>\n
Sending clothes back could cost up to \u00a330, which the store said it wouldn’t refund. Buyers who kept part of a bundle lost the bundle discount.<\/p>\n
Where Ivy Luna stands now<\/h3>\n
The ivyluna.uk website no longer opens. Browsers report a secure connection error, because the Shopify store behind the address is no longer active.<\/p>\n
- \n
- Don’t place new orders with Ivy Luna or another UK-styled boutique that returns goods to Asia.<\/li>\n
- If you’re waiting on a refund, keep every email, tracking number and postage receipt.<\/li>\n
- Don’t post anything back until you have the full return address and cost in writing.<\/li>\n
- Never write a positive review in exchange for a refund.<\/li>\n<\/ul>\n
Is Ivy Luna Legit?<\/h2>\n
Ivy Luna did ship orders, so it wasn’t a store that simply took payments. But it misrepresented its base and its age, and its return terms were costly.<\/p>\n
A shopper seeing a .uk domain, a London location and pound prices would reasonably expect a UK seller. The store’s own terms said goods came from a supplier in China.<\/p>\n
The about page’s 2018 history doesn’t fit a domain first registered in late 2024. No company name, registration number or street address appeared anywhere on the site.<\/p>\n
Taken together, Ivy Luna is a shop to avoid. Its prices and photos may look appealing, but buyers carried the cost when clothes didn’t match the pictures.<\/p>\n
What Ivy Luna Sold and Charged<\/h2>\n
In January 2026, the homepage showed coats, jumpers and dresses with crossed-out regular prices and sale prices at half or less of those figures.<\/p>\n
A reversible coat was cut from \u00a3149.95 to \u00a359.95, an oversized jumper from \u00a3119.95 to \u00a339.95 and a satin maxi dress from \u00a399.95 to \u00a349.95.<\/p>\n
Badges claimed savings of 50% to 67%. With no sign that those regular prices were ever charged, the savings figures carried little meaning.<\/p>\n
The menus covered dresses, tops, sets, coats, knitwear, jumpsuits, trousers, lingerie, swimwear, heels and luxury bags, a very broad range for a small boutique.<\/p>\n
Products carried a first name plus a style, such as the Mona oversized jumper, the Scarlett belted shirt dress and the Grace elegant coat.<\/p>\n
A countdown banner ran across the top of the site. In May 2025 it read Sale Ends In, and by January 2026 it announced a New Year sale.<\/p>\n
The UK Claim vs the Real Supply Chain<\/h2>\n
Ivy Luna’s contact and About pages gave only an email address and the word London. Its Trustpilot profile also lists London, United Kingdom, as the company location.<\/p>\n
The terms were more specific: “All our products are shipped directly to the consumer from our supplier in China.” They added that customs and import duties fall on the buyer.<\/p>\n
The return policy repeated the point. Returns are processed in Asia, it explained, so buyers must send parcels outside the United Kingdom.<\/p>\n
The shipping page described another practice. To keep prices low, the store said it ships in bulk once orders reach a minimum quantity, which can hold up dispatch.<\/p>\n
Prices in pounds and free UK delivery are easy to set up on any store builder. On their own, they say nothing about where a seller is based.<\/p>\n
None of this was on the homepage, which promoted a 30-Day Money Back Guarantee and Free Shipping. Shoppers had to open the policies to learn where orders came from.<\/p>\n
The trading name and the London tag were the only identity the store gave. A real UK retailer would normally name its company and give a returns address in Britain.<\/p>\n
Ivy Luna’s Return Policy<\/h2>\n
The policy allowed returns within 30 days of receipt, but only for items that were unused, unopened and still in their original plastic packaging.<\/p>\n
![\"Ivy](\"https:\/\/malwaretips.com\/blogs\/wp-content\/uploads\/2026\/10\/ivyluna-refresh-ivyluna-returns-asia.png\" "\\"\\"")
<\/figure>\nBuyers had to email info@ivyluna.uk first. The store would then send a return form and the return address, and the parcel had to go with an insured, tracked service.<\/p>\n
Buyers also had to mark the outer packaging Returns and email the tracking number afterwards. A return sent without an approved form might not be processed.<\/p>\n
The policy promised the purchase amount back within five working days of receiving a return. It excluded the cost of return shipping, which it warned could reach \u00a330.<\/p>\n
Bundle deals had their own trap. If you bought two items for \u00a360 and returned one, the kept item would be charged at its full price, such as \u00a340.<\/p>\n
Elsewhere, the site promised a risk-free 30-day money-back guarantee and a full refund. That doesn’t match a policy that leaves up to \u00a330 of return costs with the buyer.<\/p>\n
Clothes that must stay unopened in their plastic can’t really be tried on. In practice, that leaves very little that qualifies for a return.<\/p>\n
Ivy Luna Trustpilot Reviews<\/h2>\n
Ivy Luna’s Trustpilot profile shows a TrustScore of 2.6 from 515 reviews. The company claimed the profile in November 2024 and has no recent history of inviting reviews.<\/p>\n
![\"Ivy](\"https:\/\/malwaretips.com\/blogs\/wp-content\/uploads\/2026\/10\/ivyluna-refresh-ivyluna-trustpilot-score.png\" "\\"\\"")
<\/figure>\nTrustpilot’s own summary says most reviewers were unhappy, mainly because items looked different from the adverts, with cheap fabric and disappointing construction.<\/p>\n
Return costs come up often. One buyer said returns cost more than \u00a330. Another said a coat sent back in December 2025 was still stuck in Chinese customs months later.<\/p>\n
Several reviewers describe partial refunds. One was offered 50% to keep a poor-quality item, and another says the store asked for a five-star review before paying a partial refund.<\/p>\n
One July 2026 review describes paying return postage, the parcel getting stuck in customs and coming back, and the store then refusing a refund as outside its return period.<\/p>\n
Another buyer says PayPal closed their case after they sent a coat back, and the parcel then sat in Chinese customs instead of reaching the store.<\/p>\n
Others complain about timing. One buyer said Christmas presents arrived after the expected date, and getting a clear answer from the store was difficult.<\/p>\n
The picture isn’t uniformly negative. Some reviewers say items matched the photos, fitted well and arrived quickly, and that customer service was helpful.<\/p>\n
The company replied to about 23% of negative reviews, usually within a day. Those replies don’t change the policy that sends returns to Asia at the buyer’s cost.<\/p>\n
How an Ivy Luna Order Usually Went<\/h2>\n
Step 1: A UK boutique look draws you in<\/h3>\n
The site used a minimalist IVY LUNA logo, pound prices, a London location and seasonal collections such as Cosy Elegance, Festive Dresses and Wedding Guest.<\/p>\n
Step 2: A sale countdown adds urgency<\/h3>\n
Banners counted down to the end of a sale, such as a New Year sale in January 2026. Bundle deals encouraged buying more than one item.<\/p>\n
Step 3: The order ships from abroad<\/h3>\n
The shipping page quoted five to eight working days, while the FAQ said eight to 12 business days. Bulk dispatch could add more time.<\/p>\n
The FAQ said addresses couldn’t be changed after ordering and told buyers to contact the carrier themselves if a parcel went missing.<\/p>\n
Step 4: The clothes don’t match the photos<\/h3>\n
Many buyers say fabric, buttons and cut differed from the pictures. That’s when the return policy’s conditions start to matter.<\/p>\n
Step 5: Returns cost more than they’re worth<\/h3>\n
Sending clothes to Asia with insured tracking can cost up to \u00a330. A partial refund to keep the item becomes the easier option for many buyers.<\/p>\n
Similar UK-Branded Boutiques<\/h2>\n
Ivy Luna fits a wider pattern of online boutiques that use a British city or a personal name to sound local while shipping from overseas.<\/p>\n
Trustpilot shows Averylanebrighton among the profiles that people viewing Ivy Luna also looked at. We covered that store in our Avery Lane Brighton Clothing<\/a> report.<\/p>\n
Our reports on Avery Lane Brighton<\/a> and Emily Carter Manchester<\/a> describe the same mix of local branding, overseas returns and costly postage. Emily Carter Manchester later rebranded as By Emily.<\/p>\n
Shared tactics don’t show that one company runs these stores. They do show that a UK name on a fashion site says little about where the clothes come from.<\/p>\n
Your Rights When Buying From a UK-Styled Shop<\/h2>\n
UK consumer law gives online shoppers 14 days after delivery to cancel most purchases from UK traders, with a refund within 14 days of returning the goods.<\/p>\n
Those rules are much harder to enforce against a seller that names no company and ships from abroad. A UK-looking website doesn’t make the trader a UK business.<\/p>\n
That’s why the payment method matters. PayPal and card chargebacks give you a route that doesn’t depend on the seller agreeing to anything.<\/p>\n
How to Check a UK Fashion Boutique Before Buying<\/h2>\n
- \n
- Look for a company name and number you can find on Companies House.<\/li>\n
- Read the return policy for the return country and who pays postage.<\/li>\n
- Search the terms for words like China, Asia or supplier.<\/li>\n
- Compare the brand’s founding year with the domain’s registration date.<\/li>\n
- Check whether the site lists a street address, not just a city.<\/li>\n
- Read the most recent one-star reviews, not only the overall score.<\/li>\n<\/ul>\n
Who Runs Ivy Luna?<\/h2>\n
No company name or address<\/h3>\n
The terms said the website was operated by Ivy Luna and nothing more. No legal entity, Companies House number, VAT number or street address appeared on the site.<\/p>\n
A Shopify store registered in November 2024<\/h3>\n
The ivyluna.uk domain was registered on November 12, 2024, through GoDaddy, and the store ran on Shopify. The registration is due to expire on November 12, 2026.<\/p>\n
Payments through major processors<\/h3>\n
The FAQ listed PayPal and cards through Stripe, including Visa, Mastercard, American Express, Apple Pay, Google Pay and Shop Pay. Those processors handled payments but say nothing about the seller.<\/p>\n
Support by email only<\/h3>\n
Customer service ran through info@ivyluna.uk, Monday to Friday from 09:00 to 17:00. The site said it offered no support through Instagram or Facebook.<\/p>\n
A Join the Ivy Luna Team page appeared in the footer, but no office, studio or employer name was given for applicants either.<\/p>\n
Is Ivy Luna Still Online?<\/h2>\n
No. The ivyluna.uk address still points to Shopify’s servers, but the store no longer loads, and browsers show a secure connection error instead.<\/p>\n
The domain stays registered until November 2026. If a shop reappears there or under a similar name, check its returns address and company details before buying.<\/p>\n
The info@ivyluna.uk address may stop working too, so save your order emails, tracking details and any refund offers now.<\/p>\n
What to Do If You Ordered From Ivy Luna<\/h2>\n
- \n
- If items didn’t match the listing, photograph them next to the product page and keep the packaging and labels.<\/li>\n
- Before returning anything, get the full return address and the expected postage cost in writing, and keep the proof of postage.<\/li>\n
- If you paid by PayPal, open a Significantly Not as Described case within 180 days of payment, from your PayPal activity, and add the photos and emails.<\/li>\n
- If you paid by card, ask your card issuer soon about a chargeback for goods not as described, with the same evidence. Issuers apply time limits.<\/li>\n
- If a returned parcel is stuck in customs, ask the carrier for its status and share the tracking with your payment provider.<\/li>\n
- Don’t accept a condition that you post a positive review before a refund. Report that request to Trustpilot.<\/li>\n
- UK shoppers can get advice from the Citizens Advice consumer service<\/a>, which refers cases to Trading Standards.<\/li>\n<\/ol>\n
Frequently Asked Questions<\/h2>\n
Is Ivy Luna legit?<\/h3>\n
Ivy Luna shipped orders, but it misrepresented its UK base and history and made returns costly. Its website is now offline, so it’s best avoided.<\/p>\n
Is Ivy Luna a UK company?<\/h3>\n
Its site listed London, but its terms said goods ship from a supplier in China and returns are processed in Asia. No UK company details appeared.<\/p>\n
Where does Ivy Luna ship from?<\/h3>\n
According to its own terms, from a supplier in China, directly to the customer. Buyers were responsible for any customs or import charges.<\/p>\n
How do I return items to Ivy Luna?<\/h3>\n
The policy required an email to info@ivyluna.uk for a return form and address in Asia, with tracked postage at your own cost of up to \u00a330.<\/p>\n
What is Ivy Luna’s Trustpilot rating?<\/h3>\n
Ivy Luna has a 2.6 TrustScore from 515 reviews, and it hasn’t invited reviews recently. Most complaints concern quality, differences from the photos and expensive returns.<\/p>\n
Is ivyluna.uk still open?<\/h3>\n
No. The domain still points to Shopify, but the store doesn’t load. The registration runs until November 2026.<\/p>\n
The Bottom Line<\/h2>\n
Don’t order from Ivy Luna or a revived copy. It looked like a long-running London boutique, but its own terms said clothes came from China and returns went to Asia.<\/p>\n
If you already paid, build your case with photos, emails and tracking. Open a PayPal or card dispute before paying for an expensive return, and follow its instructions.<\/p>\n
Before buying from any UK-styled boutique, check the return country and the company name. Those two details tell you more than the logo or the .uk address.<\/p>\n","protected":false},"excerpt":{"rendered":"
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