- Jan 24, 2011
- 9,378
Four out of five college admissions officers use Facebook to recruit students, according to last year’s survey by Kaplan Test Prep. “We found that 82 percent of admissions officers reported that their school is using Facebook to recruit students,” Russell Schaffer, Kaplan’s Senior Communication Manager, told All Facebook.
Now, I seriously doubt that the content of a prospective student’s Facebook profile is more important than their grades, extracurricular activities, or teacher recommendations, but it’s not that huge of a surprise that the social network is playing a role in the admission process. After all, if recruiters check Facebook when hiring future employees, there’s really no reason why schools can’t do the same for students. Sometimes your online profile can be the tiebreaker. It’s also important to note that the high number likely also includes college representatives finding interesting students online and encouraging them to apply to their school.
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Now, I seriously doubt that the content of a prospective student’s Facebook profile is more important than their grades, extracurricular activities, or teacher recommendations, but it’s not that huge of a surprise that the social network is playing a role in the admission process. After all, if recruiters check Facebook when hiring future employees, there’s really no reason why schools can’t do the same for students. Sometimes your online profile can be the tiebreaker. It’s also important to note that the high number likely also includes college representatives finding interesting students online and encouraging them to apply to their school.
More details - link
