- Jul 22, 2014
- 2,525
Third-party advertising technology (ad tech) trackers from 112 companies were found on 89% of official government websites of EU member states by Cookiebot, a cookie and online tracking consent solution, after scanning 184,683 pages.
As discovered by Cookiebot, 25 out of 28 of the EU official government websites it checked came with ad tech trackers, with the German, Spanish, and Dutch governmental websites being the only three on which commercial trackers were not detected.
EU government websites do not use advertising revenue for funding and are the ones that should provide an example to all other organizations and companies with an online presence on how GDPR's regulations should be upheld.
Despite this, ad tech trackers have found their way in, infiltrating with the help of third-party plugins used to provide various features "such as video players, social sharing widgets, web analytics, galleries and comments sections."
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As discovered by Cookiebot, 25 out of 28 of the EU official government websites it checked came with ad tech trackers, with the German, Spanish, and Dutch governmental websites being the only three on which commercial trackers were not detected.
EU government websites do not use advertising revenue for funding and are the ones that should provide an example to all other organizations and companies with an online presence on how GDPR's regulations should be upheld.
Despite this, ad tech trackers have found their way in, infiltrating with the help of third-party plugins used to provide various features "such as video players, social sharing widgets, web analytics, galleries and comments sections."
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