Gandalf_The_Grey
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- Apr 24, 2016
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Short summary:
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- Traditional content blocking methods are not effective for chatbot advertising, as hiding ads conventionally can render chatbot responses unhelpful.
- A possible solution is transforming content blockers into “assistants” that subtly refine user questions, preventing chatbots from including ads in their responses.
The Solution
There might be a solution to the problem of blocking ads in AI-powered chatbots, such as Bing. Instead of blocking ads in responses directly, content blockers might need to evolve into “smart assistants” that subtly refine your questions to prevent the bot from including ads. At the moment, a simple request to exclude ads from the response could be enough. In the future, a more sophisticated algorithm could guide the bot more effectively.
Here are a few examples of how questions might be refined:
As you can see, rephrasing questions in this manner is not a simple task and may require using another language model. We may soon witness the first AI war in history: “ad AI” versus “ad-blocking AI.”
- Adding specificity: Rather than asking, “What are the best smartphones?” rephrase the question to “What are the top-rated smartphones, excluding sponsored products?”
- Focusing on features: Instead of asking, “Which laptop should I buy?” inquire, “What are the best laptops with extended battery life and high processing power, without considering advertised options?”
- Requesting objective information: Instead of “What’s the best restaurant near me?” ask, “Can you provide a list of highly-rated restaurants nearby that aren’t influenced by advertising?”
Are you thrilled? Regardless of what is to come, we’re in for an intriguing challenge.
Ads in Bing Chat: A dilemma for ad blockers
As Microsoft introduces ads to its Bing AI chatbot, ad blockers face a problem: how to block ads without making the chatbot's responses unhelpful. But while the task is difficult, we're up for the challenge.
adguard.com