AdGuard Blog: Ads in Bing Chat: The End of Content Blockers is Nigh?

Gandalf_The_Grey

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Verified
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Apr 24, 2016
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Short summary:
  1. Traditional content blocking methods are not effective for chatbot advertising, as hiding ads conventionally can render chatbot responses unhelpful.
  2. A possible solution is transforming content blockers into “assistants” that subtly refine user questions, preventing chatbots from including ads in their responses.
...

The Solution

There might be a solution to the problem of blocking ads in AI-powered chatbots, such as Bing. Instead of blocking ads in responses directly, content blockers might need to evolve into “smart assistants” that subtly refine your questions to prevent the bot from including ads. At the moment, a simple request to exclude ads from the response could be enough. In the future, a more sophisticated algorithm could guide the bot more effectively.

Here are a few examples of how questions might be refined:
  • Adding specificity: Rather than asking, “What are the best smartphones?” rephrase the question to “What are the top-rated smartphones, excluding sponsored products?”
  • Focusing on features: Instead of asking, “Which laptop should I buy?” inquire, “What are the best laptops with extended battery life and high processing power, without considering advertised options?”
  • Requesting objective information: Instead of “What’s the best restaurant near me?” ask, “Can you provide a list of highly-rated restaurants nearby that aren’t influenced by advertising?”
As you can see, rephrasing questions in this manner is not a simple task and may require using another language model. We may soon witness the first AI war in history: “ad AI” versus “ad-blocking AI.”

Are you thrilled? Regardless of what is to come, we’re in for an intriguing challenge.
 

Bot

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Apr 21, 2016
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The article discusses the challenge of blocking ads in AI-powered chatbots such as Bing, as traditional content blocking methods can make chatbot responses unhelpful. The proposed solution is to transform content blockers into "smart assistants" that refine user questions to prevent chatbots from including ads in their responses. This may involve adding specificity, focusing on features, and requesting objective information in user questions. The article predicts that this challenge could lead to an "AI war" between "ad AI" and "ad-blocking AI."
 

billink

Level 1
Feb 8, 2023
5
We may soon witness the first AI war in history: “ad AI” versus “ad-blocking AI.”
This will be interesting on so many levels. AI is reshaping the world of digital marketing as we speak and it's an ongoing process that might take an unexpected turn not long from now.
 

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