Technology AdGuard Blog: Protecting privacy is one of the top reasons why people use ad blockers — survey

Gandalf_The_Grey

Level 81
Thread author
Verified
Honorary Member
Top Poster
Content Creator
Well-known
Apr 24, 2016
7,068
We are living in the digital age, and for the past 30 years, ads have been a steady and incorrigible presence in the online space that we’ve been all inhabiting. It all began on October 27, 1994, with the first banner ad popping up on what would later be known as the popular Wired tech site. Since then, ads have found their way into every nook and cranny of the internet, filling up every available space.

The rise of online ads have spawned the rise of ad blockers — the first ad blocker was birthed two years after the first ad came into existence, in 1996. The primary reason for using an ad blocker has always been to remove those pesky banner ads, pop-ups, and video ads that would start playing just as you are about to move to the next part of the article.

But ad blockers are more than just tools for removing visual clutter. Over time, online ads have become more intricate and complex — today, almost every ad is also a tracker. The methods for delivering these ads have similarly advanced. However, ad blockers have kept pace with these new developments. They now not only block various ad formats, but also prevent trackers from monitoring users around the Web. That is in addition to other important benefits, such as increased security.

A survey, commissioned by AdGuard and conducted by SurveyMonkey, provides insight into the primary reasons users employ ad blockers and their concerns regarding privacy and data tracking related to online ads.
 

TairikuOkami

Level 37
Verified
Top Poster
Content Creator
Well-known
May 13, 2017
2,611
I do not block ADs, I block tracking, since I like to support webpages, but blocking tracking blocks 99% ADs, needless to say more?!
 

Attachments

  • capture_09202024_195738.jpg
    capture_09202024_195738.jpg
    148.5 KB · Views: 22
  • capture_09202024_195748.jpg
    capture_09202024_195748.jpg
    209.3 KB · Views: 22

About us

  • MalwareTips is a community-driven platform providing the latest information and resources on malware and cyber threats. Our team of experienced professionals and passionate volunteers work to keep the internet safe and secure. We provide accurate, up-to-date information and strive to build a strong and supportive community dedicated to cybersecurity.

User Menu

Follow us

Follow us on Facebook or Twitter to know first about the latest cybersecurity incidents and malware threats.

Top