- Jan 8, 2011
- 22,361
AdNews: AdRoll claims it can Track users across desktop and mobile via Facebook and Twitter
Tracking users across devices is the Holy Grail. Retargeting relevant advertising to people whether they are using mobile or desktop devices is a tough nut to crack. AdRoll, the US based-ad firm that launched here last week reckons it has a tool that allows advertisers to do just that using Facebook and Twitter data.
AdRoll claims to be the only firm that has an agreement with both Facebook and Twitter to use its data to identify users across mobile and desktop. The data is anonymised but AdRoll claims it knows with accuracy that one user on desktop is the same user on mobile.
As audiences fragment across devices, cookies lose their effectiveness at targeting user behaviour online. And there has been talk for a while that cookies are on their way out. After a US launch last month, AdRoll is now planning a local rollout.
.AdRoll claims to be the only firm that has an agreement with both Facebook and Twitter to use its data to identify users across mobile and desktop. The data is anonymised but AdRoll claims it knows with accuracy that one user on desktop is the same user on mobile.
As audiences fragment across devices, cookies lose their effectiveness at targeting user behaviour online. And there has been talk for a while that cookies are on their way out. After a US launch last month, AdRoll is now planning a local rollout.