It still seems very strange to be talking about the success of devices like the iPad and Nexus 7 and the different levels of market share that Google and Apple hold in the tablet industry considering that this particular market didn’t really exist until Apple forged it with the release of the initial iPad back in 2010. We may have recently seen the fourth-generation iPad released but it has only really been thirty-two months that companies have been competing in this space. With that said, recent figures are showing that the dominant iPad is losing some market share to Android powered tablets in the run up to the holiday shopping season.
The most recent data released by ABI Research shows that Apple’s iPad tablet accounted for fifty-five percent of the total tablets that were sold in the third-quarter of this year. That number might seem like a fairly high figure considering the number of competitor tablets available but it represents a fourteen percent drop from the previous quarter and actually sits at the lowest level it has been at since Steve Jobs originally introduced the first iPad in 2010
