Apple is looking to add even more advertising across the iPhone and iPad

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Bloomberg is reporting today that Apple is looking to expand its advertising reach across the iOS and iPadOS ecosystems, after restricting third-party advertising across the platform.

After launching App Tracking Transparency in early 2021, Apple has effectively taken away one of the key methods that advertisers use to generate money. This feature, in short, allows users to select whether an app can track activity across other websites and apps.

Off the back of this, Apple's advertising business has gone from strength to strength, originally starting with search ads within the App Store and moving to ads within News and Stocks apps and including Apple TV+ coverage of MLB.

At this stage, the next step for Apple looks to be to add search ads to Maps, as well as adding similar ads to those already in the App Store to both Books and Podcasts.
 

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Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman.

"I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year," wrote Gurman, in the subscriber-only version of his "Power On" newsletter today.

Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords. Apple is also planning to show ads in the App Store's "Today" tab and in a new "You Might Also Like" section at the bottom of app listings, while banner ads are displayed in Apple's News and Stocks apps.
 
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