- Aug 17, 2014
Bloomberg is reporting today that Apple is looking to expand its advertising reach across the iOS and iPadOS ecosystems, after restricting third-party advertising across the platform.
After launching App Tracking Transparency in early 2021, Apple has effectively taken away one of the key methods that advertisers use to generate money. This feature, in short, allows users to select whether an app can track activity across other websites and apps.
Off the back of this, Apple's advertising business has gone from strength to strength, originally starting with search ads within the App Store and moving to ads within News and Stocks apps and including Apple TV+ coverage of MLB.
At this stage, the next step for Apple looks to be to add search ads to Maps, as well as adding similar ads to those already in the App Store to both Books and Podcasts.
Apple is looking to expand its own advertising business across iPhones and iPads, after restricting third-party advertising methods through the App Tracking Transparency feature added in iOS 14.