Apple should acquire DuckDuckGo to put pressure on Google Search, analyst argues

[CyberTech]

Content source

https://9to5mac.com/2020/06/08/apple-acquire-duckduckgo-analyst/

One analyst has a suggestion for how Apple could put pressure on Google: acquire DuckDuckGo. Bernstein analyst Toni Sacconaghi says that an acquisition of privacy-focused DuckDuckGo would allow Apple to put pressure on Google and tap into lucrative advertising revenue.
According to Sacconaghi, Apple should acquire DuckDuckGo for around $1 billion as a way to put more pressure on Google and capture the advertising revenue that comes from the search industry. As reported by Street Insider, acquiring DuckDuckGo could serve as a “stalking horse” to pressure Google:

Google is clearly the dominant force in search today. However, we suspect the company’s fear of ‘rocking the boat’ — which could compromise $15B in profits it captures today from iOS — may ultimately limit its freedom of action with Apple. Conversely, Apple may be in a stronger position than at first glance, given it controls the keys to the kingdom on who can monetize iOS search. However, it remains uncomfortably dependent on Bing to act as a counter weight to Google — hence our suggestion that Apple acquire its own search engine. Finally, Microsoft Bing may (counterintuitively) have the most ‘option value’ vis-à-vis the status quo — although it remains to be seen how aggressively it will pursue this opportunity.

 

[SumTingWong]

Might as well use Google if Apple acquire DuckDuckGo. Some of my Google searches don't show up on DuckDuckGo search engine. EX: Acoustic Sound Design store doesn't show up on DuckDuckGo but does show up on Google.

 

[Ink]

Some of my Google searches don't show up on DuckDuckGo search engine.

That's because DDG does not use Google as a source, instead over 400 others including Bing.

To do that, DuckDuckGo gets its results from over four hundred sources. These include hundreds of vertical sources delivering niche Instant Answers, DuckDuckBot (our crawler) and crowd-sourced sites (like Wikipedia, stored in our answer indexes). We also of course have more traditional links in the search results, which we also source from multiple partners, though most commonly from Bing (and none from Google).

DuckDuckGo Help Pages: Sources

 

[Local Host]

If Apple buys DuckDuckGo the privacy goes down the drain, is the only Search Engine besides Google that offers me good results (Start Page is worse than Bing).