- Nov 10, 2017
Apple overtook Samsung to become the largest smartphone vendor worldwide in the fourth quarter of 2020, a feat not achieved by Apple since 2016, according to market data by Gartner.
In the final quarter of 2020, Apple sold 80 million new iPhones, largely driven by the launch of the first 5G-enabled iPhone series. Anshul Gupta, Senior Research Director at Gartner, says that 5G and improved camera features helped convince customers to upgrade to iPhone 12 models in the final quarter of the year.
Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter.
Compared to 2019, Apple sold more than 10 million extra iPhones in the fourth quarter and saw its global smartphone market share increase by almost 15%. Samsung, the closest rival to Apple, saw its market share decrease by 11.8% and sold around eight million fewer devices compared to just one year ago, according to the market data.
Apple overtook Samsung to become the largest smartphone vendor worldwide in the fourth quarter of 2020, a feat not achieved by Apple since 2016,...