Apple's iPhone 11 was the most in-demand smartphone during the first quarter of 2020, even as the world weathered a global pandemic, according to new research shared today by research firm Omdia.
Apple shipped an estimated 19.5 million iPhone 11 models during the quarter, thanks to the more affordable price tag of the device along with its robust feature set.
Samsung's Galaxy A51 was the second most popular smartphone with 6.8 million units shipped, followed by the Xiaomi Redmi Note 8 and Note 8 Pro, with 6.6 and 6.1 million units shipped, respectively."For more than five years--even amid shifting conditions in the wireless market and the global economy--one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia's global model shipment ranking," said Jusy Hong, director of smartphone research at Omdia. "Apple's success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes."