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<blockquote data-quote="Lenny_Fox" data-source="post: 843107" data-attributes="member: 82776"><p><strong><span style="font-size: 15px">PROJECT QUESTION: What is the most effective AdBlocker?</span></strong></p><p></p><p>Strictly spoken (effective), the answer would be Disconnect. Disconnect scored best after Ghostery. Disconnect and uBlockOrigin both scored the lowest in website breakage as Ghostery in the study. Also they both were the easiest of CPU and memory. </p><p></p><p>Looking at the future of consumer profiling and tracking, advertisers are starting to use content delivery networks more and more. This makes it easier to change the links and scripts which trigger the tracking and harder for humans to define block rules which allow the content and block the advertisements. In combination with stateless fingerprinting it will be harder in to keep up with advertising technology by user defined rules. to deal with adblock wall's and other thresholds set by advertising networks, the features of adblockers become increasingly advanced.</p><p></p><p><strong>QUESTIONS</strong></p><p><strong>1. How many adblock users write their own ABP-rules? </strong></p><p><strong>2. Hom many have managed to write rules using CSS features?</strong></p><p><strong>3. Hoq many of you have know how to use scriptlets features?</strong></p><p></p><p>So (assuming very little members answer that they write advanced rules themselves) the future way forward iseems to be using some kind of automated blocking mechanisms with behavioral detection or machine learning.</p><p></p><p>In two studies, scientist used machine learning to determine advertisements on websites. The initial models looked promising, but after training them with the Easylist blocklist they actually performed worse (lost 40 to 80 percent of their probably bad, probably good determination succes rate). So anti-adblocking with machine learning may not be around the corner yet.</p><p></p><p>So my conclusion is that (with current state of technology) the best mechanismes for automatic blocking of advertisements are based on heuristics and data gathering. This would declare Privacy Badger and Ghostery to the best future proof alternatives.</p><p></p><p>So I tested Privacy Badger and Ghostery (on Chrome) against each other. It seemed that Ghostery was more effective in finding unlisted trackers. Ghstery found an unlisted tracker (Ster.nl) on the Dutch news website of NOS.nl. This unlisted tracker was determined by behavioral monitoring of Ghostery. Ghostery succesfully blocked the bumper (leading) ads in videos also (which were missed by Privacy badger, Disconnect, ABP and uBO in default). Same thing happened when surfing to commercial news website NU.nl. Ghostery found three unlisted trackers (video player, content delivery network and the website itself) and again managed to BLOCK in video advertisements while PLAYING all videos without delay.</p><p></p><p>When taking the future of adblocking in mind: the winner should be Ghostery.</p><p></p><p><strong>ADDITIONAL QUESTIONS:</strong></p><p><strong>4. Have I overlooked an angle which could influence the answer?</strong></p></blockquote><p></p>
[QUOTE="Lenny_Fox, post: 843107, member: 82776"] [B][SIZE=4]PROJECT QUESTION: What is the most effective AdBlocker?[/SIZE][/B] Strictly spoken (effective), the answer would be Disconnect. Disconnect scored best after Ghostery. Disconnect and uBlockOrigin both scored the lowest in website breakage as Ghostery in the study. Also they both were the easiest of CPU and memory. Looking at the future of consumer profiling and tracking, advertisers are starting to use content delivery networks more and more. This makes it easier to change the links and scripts which trigger the tracking and harder for humans to define block rules which allow the content and block the advertisements. In combination with stateless fingerprinting it will be harder in to keep up with advertising technology by user defined rules. to deal with adblock wall's and other thresholds set by advertising networks, the features of adblockers become increasingly advanced. [B]QUESTIONS 1. How many adblock users write their own ABP-rules? 2. Hom many have managed to write rules using CSS features? 3. Hoq many of you have know how to use scriptlets features?[/B] So (assuming very little members answer that they write advanced rules themselves) the future way forward iseems to be using some kind of automated blocking mechanisms with behavioral detection or machine learning. In two studies, scientist used machine learning to determine advertisements on websites. The initial models looked promising, but after training them with the Easylist blocklist they actually performed worse (lost 40 to 80 percent of their probably bad, probably good determination succes rate). So anti-adblocking with machine learning may not be around the corner yet. So my conclusion is that (with current state of technology) the best mechanismes for automatic blocking of advertisements are based on heuristics and data gathering. This would declare Privacy Badger and Ghostery to the best future proof alternatives. So I tested Privacy Badger and Ghostery (on Chrome) against each other. It seemed that Ghostery was more effective in finding unlisted trackers. Ghstery found an unlisted tracker (Ster.nl) on the Dutch news website of NOS.nl. This unlisted tracker was determined by behavioral monitoring of Ghostery. Ghostery succesfully blocked the bumper (leading) ads in videos also (which were missed by Privacy badger, Disconnect, ABP and uBO in default). Same thing happened when surfing to commercial news website NU.nl. Ghostery found three unlisted trackers (video player, content delivery network and the website itself) and again managed to BLOCK in video advertisements while PLAYING all videos without delay. When taking the future of adblocking in mind: the winner should be Ghostery. [B]ADDITIONAL QUESTIONS: 4. Have I overlooked an angle which could influence the answer?[/B] [/QUOTE]
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