Black Ops 4 Physical Sales Down, but Digital Sales are Up

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Ink

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Physical copies of Call of Duty: Black Ops 4 were down 50 per cent.
But that's only half the picture. Industry-wide, digital sales are making up some - but far from all - of the difference. And, this year, Activision has highlighted how well Black Ops 4 has done in this regard.

Black Ops 4 is Activision's biggest ever digital release - higher than any other Call of Duty or Destiny game to date. Digital sales grew year-on-year compared to last year's WW2, and it was the company's biggest digital launch on all three of COD's formats.

On PC, where the new entry launched on Blizzard's Battle.net for the first time, its launch day digital sales doubled those of last year. Overall, more people connected the game online during its first day than they did with WW2 last year - likely due to the lack of a campaign and the arrival of Blackout.

Do Black Ops 4's digital sales make up the 50 per cent drop in physical numbers? Activision did not say this - and if it could, it would.
(Exact sales figures are shared within the industry but Eurogamer cannot make these public.)
 
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