The largest telecom company in Canada wants to monetize its customers’ personal data, but not without getting their consent first, as required by Canadian privacy law, writes the CBC. Will users give in to the demand? Do they simply no longer care about online privacy?
In December 2018, Bell Canada started reaching out to customers to get their permission to track their personal data and digital activity patterns on all services they use through the provider. Think smartphone, TV and internet activity, online purchases, transactions, downloads and social media activity, besides the usual personal information such as age, gender and address: all the information needed and much more to create customer patterns.
The company claims it wants to follow in the footsteps of Google and Facebook, and use the information to enhance user experience, and for tailored marketing and advertising campaigns.