- Nov 10, 2017
- 3,250
Google has announced that starting in December 2018, Chrome 71 will remove all ads on sites that have repeatedly performed abusive behavior.
When Chrome 64 was released, Google introduced new features that blocked abusive advertising techniques such as tab-under behavior and malvertising redirects. Below you can see examples of deceptive video play buttons that lead to unwanted software or link clicks that open popup ads.
Deceptive Download Buttons
Link clicks opening popups
Unfortunately, even with these additional protections, Google has found that more than half of these abusive experiences were not being blocked by Google Chrome.
"However, we've learned since then that this approach did not go far enough," stated Google. "In fact, more than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads."
Due to this, Google has announced that starting with Chrome 71, which is slated to be released on December 4th, 2018, the browser will begin to block all advertisements on web sites that repeatedly perform abusive behaviors.
A web site owner can determine if their site is performing any of these abusive user experiences by checking the Abusive Experiences Report in the Google Search Console. This report will show periodic evaluations of a owner's web site and whether any abusive experiences have been detected.
Google Abusive Experience Report
If a site fails this report, as shown above, site owners will have 30 days to resolve the issues before Chrome will begin removing ads from the site.
Behaviors classified as abusive by Google
Google classifies abusive behavior as web site activities that includes being deceptive, lead to mistaken ad clicks, install malware or other unwanted programs, perform phishing, or display unwanted popups or redirects.
More information:
Chrome 71 Will Block All Ads on Abusive Sites in December
