$20 is relatively cheap for antivirus software from my experience. Also, Emsisoft often includes other incentives such as a license for other softwares. In this case, they’re offering Roboform which costs about $23/year according to their website. This deal essentially pays for itself. In my case, Emsisoft once offered an AdGuard license with any purchase.Emsisoft is still expensive, for an antivirus that needs to grow in the market (number of clients) this is not a good strategy, there is nothing new that others do not have, this price is valid for complete suites, with firewall and etc, examples of ZoneAlarm, G Data, Norton, Kaspersky. Why would I pay an amount of money to have an antivirus that is not complete if I can have equal or better protection without having to spend 1 cent? Emsisoft needs to review these values of its products.