EU to Simplify Those Pesky Cookie Warning Popups, but Not Remove Them

Discussion in 'News Archive' started by Jack, Jan 11, 2017.

  1. Jack

    Jack Administrator
    Staff Member

    Jan 24, 2011
    Windows 10
    The European Commission is currently debating new legislation that will overhaul some of the EU e-privacy rules, including the hated cookie consent popups that have ruined the web experience for many users.

    A copy of the upcoming Privacy and Electronic Communications Regulation leaked early in December, but only yesterday has the European Commission acknowledged its legitimacy.

    According to this upcoming legislation, now under public debate, the EU plans to overhaul how web entities should display cookie consent warnings on their websites.

    No more popups for trivial cookies
    First and foremost, EU officials make a clear distinction between cookies used for configuration purposes and cookies used for tracking users.

    The first category includes cookies used to remember shopping history, the last position of your scroll bar, UI color preferences, and similar non-privacy related settings.

    The EU doesn't want site owners to pester users for approval for these types of cookies since the warning defeats its purpose and does nothing except oversaturate the user's web experience, leading to situations where he ends up ignoring cookie usage popups that he might not want to approve.

    On the other hand, sites that deliver cookies that track and fingerprint users will have to continue to show a warning to all users, as they did for the last yeas.

    New legislation updates more EU privacy-related directives
    The same legislation also includes other updates, such as language that extends the ePrivacy Directive to apply to instant messaging services, such as WhatsApp, Facebook Messenger, Skype, Gmail, iMessage, or Viber. Previously, this directive only considered emails as confidential online messages.

    Read more: EU to Simplify Those Pesky Cookie Warning Popups, but Not Remove Them
  2. Paul123

    Paul123 Level 4

    Dec 9, 2016
    IT Web Developer
    Windows 10
    #2 Paul123, Jan 11, 2017
    Last edited: Jan 11, 2017
    Well lets hope they do a better job than they did with the behavioral adverts options page - Your ad choices

    out of 120 advertisers only about 10 can you actually turn off... and of course it was widely advertised so everybody knows about it. Real value for money.

    It is good though they are limiting the need for a cookie prompt. It is incredibly irritating.
    DardiM, spaceoctopus and Jack like this.
  3. Lockdown

    Lockdown From AppGuard

    Oct 24, 2016
    AppGuard LLC Virginia, U.S.
    The reduction is cookie alerts won't be dramatic - since most sites that have any type of ads, 3rd-party linking, etc use cookies expressly to track users.
    DardiM and Paul123 like this.
  4. jamescv7

    jamescv7 Level 61

    Mar 15, 2011
    Web and FileMaker Developer
    Windows 10
    Some websites are begging because of the revenues they gathered, so for sure a little algorithm will be implement to track invisible.

    Although it can be defeat by using 3rd party blocker tools.