SumTingWong

Level 22
Verified
Facebook has developed a plan to turn its users into the stars of advertising campaigns through new technology which can automatically scan people’s photographs and identify which products are featured in them.

The social network was granted a patent in the US for a system which can detect photos people have uploaded that feature items such as alcoholic drinks and snacks. The company would then pass those images to the brands, which would turn them into adverts for other Facebook users to see.
One example given in the patent filing is a Facebook user uploading a photograph of a party in which they are pictured holding a bottle of Grey Goose vodka. The social network could automatically detect the bottle of vodka in the photograph and send the image to Grey Goose to be turned into an online advert for the product, using the original photograph.

The patent filing suggests that the adverts would only be targeted to a person’s Facebook friends if they had limited their privacy settings so that only their friends could see the image. As the patent did not go into the specifics of how the system would work, it is unclear whether users would be able to opt out of it.

The social network wrote in its patent filing that it is keen to gather information on what its users do in the real world, away from the internet.
Facebook wants to create automated sponsored posts from users' photographs
Facebook has already invested in new technology to scan its users’ images to understand what’s in them. Last year the company announced a tool that it called “Rosetta” which automatically reads any text in photographs. The system scans more than a billion photographs and stills from videos every day, Facebook has said.

Several companies are looking to turn normal social media users into so-called “micro-influencers". British company Zyper, for example, has partnered with brands including Kellogg’s and L'Oréal to help them find fans of their products on social media.
Unlike Facebook’s new system, Zyper encourages users to apply to take part in campaigns, rather than having their photographs automatically scanned. Approved Zyper users can then send sponsored social media posts in return for rewards from the brands.
Many prominent brands have also moved away from using celebrity endorsements in advertising, instead choosing to feature their regular customers and employees.

Make-up brand Sephora featured its own employees in its 2017 Christmas advertising campaign, for example.
Facebook also said in its patent filing that it could create a "heat map" for a brand, showing where Facebook users had been photographed with its products.

Facebook’s patent for the system does not mean that the social network will immediately begin building the feature. Many technology companies file patents for ideas they have no intention of developing, either as a way of protecting abandoned projects, marketing, or to stop their competitors building products or features.
A Facebook spokesman said: "We often seek patents for technology we never implement, and patent applications — such as this one — should not be taken as an indication of future plans."
Did you post a photo of you holding a <beer brand>? well guess what you might find yourself the star of a <beer brand> ad.

THIS IS UNACCEPTABLE! To use your photo for advertisement without your permission is a no no for anyone. Not everyone wants to be on the advertisement. Are Facebook employees this evil and stupid and crazy?!

Do they have no shame of doing this? Using your photos without your permission onto ad that will be see by million or billion of people around the world, and they will never ever gone as long internet exist.

I am glad my Facebook account will be delete in April 16. Screw FB and Zuck aka Alien.
 
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Janl1992l

Level 13
Verified
I do not care about Ciabook. Got suspended 30 days again for posting to much truth about the grov and whats going on(They call it "hatespeech" lmao). I only use fb to post truth post's and try to wake some people up. heave used it years ago until i did my proper research about it.
 

Viking

Level 23
Verified
Trusted
Zuckerberg can use my profile pic if he wants, I don't care. I have a picture of a anime character - (Kira from Death Note).

btw, there are no pictures of me on my Facebook.
 

Upendra19

Level 1
Zuckerberg can use my profile pic if he wants, I don't care. I have a picture of a anime character - (Kira from Death Note).

btw, there are no pictures of me on my Facebook.
Same here. No pics are there of me or anything else, i use FB only to chat with my friends once in week. I am using iron man as my profile pic use that for any ad and marvel will sue them.:ROFLMAO:
 

Spawn

Administrator
Verified
Staff member
Patents are filed all the time, but they may never be used. We'll find out soon enough is "plans to use" is merely used for fear-mongering.
btw, there are no pictures of me on my Facebook.
But there's a whole plethora of other information. Data that you cannot see. Data collected from logging in and using their services. Data from sites using FB social plugins, pixel and apps.
 
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SumTingWong

Level 22
Verified
A lot of people post their real face on Facebook and this is a big problem. Even you don't post your real face photos on Facebook that doesn't mean this act from Facebook is acceptable to use your photos without your permission to promote ads.

Yeah sure, some people want to be famous and this is okay for them but think many others that do not want their faces to be seen by millions or billions of people. Heck, some of us are not okay to show our faces onto the camera.

This behavior from Facebook is like copyright law that someone uses your music on their videos without giving you credit and ask your permission to use it on their videos.
 
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Threadripper

Level 7
At one point I would have read this and would have posted a large paragraph about why everyone should delete their account immediately but after it was revealed they stored passwords in plain text for a period of time, I'm just speechless.
 
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