Facebook takes aim at Tinder and Bumble with its own dating service

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The Facebook dating service will be free of charge and free of ads

When Mark Zuckerberg took the stage at Facebook’s F8 developer conference to discuss the future of Facebook and its related properties — including Instagram — one of the first new features he announced was something of a surprise. Facebook is going to get into the dating game. And now, we’re getting more information about what this service will look like. After officially sharing the upcoming feature in May, code suggests Facebook employees are now testing the dating feature before it goes live.

First and foremost, the dating app won’t have ads, but will still be free. While this isn’t revolutionary for other dating apps, it is quite notable considering that Facebook’s primary revenue source comes from its advertisements. Luckily, you won’t be courted by companies and services — just by potential matches.
Once you’ve matched, you will use a separate messaging portal to actually connect with your potential dream date. You won’t be placed in Messenger or WhatsApp until both you and your prospective paramour have agreed to exchange numbers or usernames. Plus, messages will only be text-based — no images or videos allowed.

“We’re building a feature for dating and relationships within the Facebook app. People already use Facebook to meet new people, and we want to make that experience better,” Facebook said in an announcement. “People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends.”
Facebook said it will share more information once testing begins sometime this year, but the network hasn’t yet shared additional details, likely because the tests aren’t public yet. “[Users will] have the option to discover others with similar interests through their Groups or Events. However, what people do within the dating feature will not be shown to their friends. We’ll share more information when this begins testing later this year,” the original announcement says.
 
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