Folksam, one of the largest insurance companies in Sweden, today disclosed a data breach affecting around 1 million Swedes after sharing customers' personal info with multiple technology giants.
The insurer discovered the data breach after an internal audit according to Jens Wikström, Head of Marketing and Sales at Folksam, and reported the incident to the Swedish Data Protection Authority (
Datainspektionen).
"The companies that have received personal data from Folksam are, for example, Facebook, Google, Microsoft, Linkedin, and Adobe," Wikström explained. "The purpose has been, among other things, to analyze what information logged-in customers and other visitors searched for on folksam.se."
The sensitive personal data shared by Folksam includes various types of info such as social security numbers or that an individual purchased union or pregnancy insurance.
Analysis results of the shared data were used by the tech giants to provide customers with custom offers through Folksam's and other companies' communication channels said Wikström.
I'm fine, but I hope they at least get tested under GDPR.
