Google Google improves the way it shows search results

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Today, Google published an article on how improvements to search results have been rolled out, when quotation marks are used as a part of the search term.

Initially, the usage of quotation marks allowed you to search for a specific word or phrase, and the results will filter out all other options (e.g. "caesar salad" will not show results for Julius Caesar). The latest updates that Google introduced improves the snippets that are displayed when you are shown the search results.

These snippets often show a preview of the page that it is linking to, but previously would just show a select section of the page. When quotation marks are used in the search, the snippet will now display where in the page that word or phrase is located as shown in the image below.

Quote in search
 

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Google Search's answer snippets should now provide higher quality answers​

Google has announced some ways that it’s attempting to improve search results. The most interesting of these is the use of an updated AI model called Multitask Unified Model (MUM). With the latest update, Google has incorporated consensus into its results so when multiple sources agree on a fact, that’s what will be presented at the top of your results when asking questions.

With the new update, Google’s systems can identify snippets, even if different words are used, from high-quality sources to find out whether there is agreement on answers to queries. In its internal testing, Google said that the consensus method produced better quality answers to queries.