Google is improving its search results to protect people from online harassment


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Nov 10, 2017
Google Search is quite heavily used all over the world so it's no surprise that the company regularly updates the service with more features and redesigns it from time to time as well. Last month, it also revealed that it is working on a new technology called Multitask Unified Model (MUM) to fetch answers to more complex search queries.

Now, Google has revealed that it will be further enhancing its Search experience to better protect people from harassment.

Google's existing mechanism in this domain involves people manually reporting websites which post content about them without their consent and demand payment for its removal. A common example of this is revenge porn where malicious actors post explicit, non-consensual content of a person online. As part of the current process, Google investigates the information provided by someone affected from this harassment, and then removes the page from search results while also demoting the website's overall ranking.