Google was already worth more than $800 billion and, while well short of Apple, is now jumping into that batch of companies that are on their way to being a $1 trillion company.
Alphabet, Google’s parent company, substantially outperformed market expectations in its second quarter by bringing in $32.66 billion. That’s a 26 percent increase year-over-year, and, perhaps more significantly, it’s a faster rate of increase than it saw in the same quarter last year. The company’s second-quarter revenue in 2017 was a 21 percent jump from that in 2016. It’s a bit of a handful, but either way it shows that Alphabet still continues to — unsurprisingly — print money off its advertising business even as its cost-per-click (one of the metrics that indicates the value of its advertisements) continues to decline.
