Google Lowers Play Store Subscription Fee From 30% to 15%

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Nov 10, 2017
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After lowering its Play Store commission from 30 percent to 15 percent in March, Google today announced that it is making the same change to subscription fees, an update applicable to all app developers, reports The Verge.

At the current time, Google's subscription policy works like Apple's. Google collects 30 percent from a subscription during the first year, and then drops that to 15 percent for each subsequent year if customers keep a continuous subscription going.

Google recognizes that many businesses are unable to benefit from the fee cut because of the continuous rule that it has, so Google is dropping all subscription fees to 15 percent "from day one," effectively removing prior year-long subscription requirement. The fee cut was also previously limited to the first $1 million in revenue.

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