Google still ran ads on climate denial, despite promising to stop

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https://www.theverge.com/2021/12/16/22838243/google-ads-climate-change-denial

Google has struggled to uphold its recent pledge to stop running ads on content that promotes climate change denial, according to a new report from the nonprofit Center for Countering Digital Hate (CCDH).

The new research identified 50 articles that include lies about climate change and that still featured Google ads after the date that Google said they would be banned. Google announced a new policy in October that prohibits “ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change.” The new policy was supposed to kick in for Google advertisers, publishers, and YouTube creators on November 9th.

“In making their initial announcement, Google appears to recognise that they have played a part in making climate change denial a profitable business, and yet they have not followed through with real action,” Imran Ahmed, chief executive of the Center for Countering Digital Hate, said in a statement.

In an email to The Verge, Google communications and public affairs manager Michael Aciman said the company “reviewed the pages shared with us and have taken appropriate enforcement actions.” Google says it removed ads from a majority of the URLs because they violated the company’s climate change policy.

Google still ran ads on climate denial, despite promising to stop

Google hasn’t fulfilled its recent climate pledge, a report finds.

www.theverge.com