Google will soon block battery-draining ads from loading in Chrome

[CyberTech]

Content source

https://www.theverge.com/2020/5/14/21258899/google-chrome-block-resource-heavy-ads-loading-august

Google’s Chrome browser will begin blocking resource-heavy ads starting in late August, the company announced today (via VentureBeat). By not displaying those resource-heavy ads, Chrome could ease the strain on your phone’s battery or your home network capacity.

“We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it,” said Marshall Vale, a product manager on the Chrome team in a blog. “These ads (such as those that mine cryptocurrency, are poorly programmed, or are unoptimized for network usage) can drain battery life, saturate already strained networks, and cost money.”

 

[Ink]

Is this anti-competitive for other online advertising companies?

 

[upnorth]

Chrome will soon block resource-draining ads. Here’s how to turn it on now

Fed up with cryptojacking ads? Google developers have you covered.

arstechnica.com

 

[CyberTech]

Google isn’t done finding ways to wring more battery life out of Chrome. TheWindowsClub has discovered that Google is experimenting with a meta tag that would let websites switch on energy-saving features. They could reduce the frame rate, slow down script execution or otherwise tone things down to help your laptop run a little while longer. It could react to user preferences or even the state of your machine, such as a low battery.

This could be particularly helpful if you want to keep your system alive during a long video call, or to prevent web apps from consuming too much energy when speed isn’t of the essence.

Chrome could improve your battery life by taking requests from websites

A Chrome experiment could boost battery life by letting sites dictate energy-saving features.

www.engadget.com

 

[MonSpyder9]

This is good, I'm getting sick of modern tech or programs getting unnecessarily bloated. This will force marketers to properly optimize their ads. I get that it's only a small fraction, but this could set a good example for others to stay in line.

 

[Cortex]

I haven't got a battery, it's a desktop

 

[CyberTech]

Google is improving the performance of tabs in Chrome, according to a new blog post, and the changes could lead to speed gains of up to 10 percent. “When you’re checking off one task after another from your to-do list, waiting even a few seconds while your tabs load can slow you down,” Google’s Alex Ainslie wrote.

Chrome will speed up loading times for active tabs by taking back resources from those that’ve been idle for awhile, according to a Chromium post. “We see improvements not only in loading speed but also battery and memory savings,” Chrome engineering director Max Christoff wrote.

Google says your Chrome tabs will soon load up to 10 percent faster

Chrome will take back resources from idle tabs to make the active ones feel faster.

www.theverge.com