Some of the earlier posts here seem to indicate people think Gryphon is an antivirus. It is not. The ESET aspect is sourcing the corporate web filtration databases from ESET. It's not going to scan files/malware/archives, etc. Nor should it be expected to, and neither will solutions like Fortinet - which still require a local root certificate on each device to do this.
The AI aspect examines port use and activity of IoT devices and protects from anomalies. Every other device that claims to do this really just uses a set of known ports, and doesn't actually utilize machine learning to study how a device normally operators, and to flag activity outside of that. I believe only Gryphon in the home market does this.
ASUS and AiProtection is not very good, and more importantly is a significant privacy invasion. Anyone stating it is better than Gryphon doesn't really understand the technology, and likely doesn't value privacy as part of a product effectiveness.
Adblocking on Gryphon uses Easylist. Nothing more, nothing less. If you don't think it is effective, then you aren't a fan of easylist, or you augment easylist with other databases/lists in uBlock which most people do. But for safety and to not have it be overtly blocking too many good things, it's best - I feel - that they stick with Easylist.
QOS, the device priority is 'maximum priority', and only 1 can be selected. However there is a slight workaround for this.. Any device you want absolute priority on outside of Gryphon is to set the device as unmanaged. For example switches in your home should be set to unmanaged. Which means they run without any monitoring or restrictions, and utilize the full available bandwidth. QOS Device priority within Gryphon is just there for managed, controlled, monitored devices and selecting one you want to have maximum throughput on while still having all of the protection. But honestly, for things like switches and stuff within a network, you don't want (or need) protection on them, nor will your network perfect as well as it should with it it.
The Gryphon can do some pretty remarkable things with tweaking of users, settings, and management. For example one can protect an internet server from external attack, while still allowing windows updates. Easy - just make a user called 'Server', set the permissions to Toddler, then approve exactly what you want the server to access. Full lockdown, no malware in the world is going to bypass that because only exactly the URL's you need that server to access, will be accessible. You can get exceedingly granular using this method.
Another tip - you can turn on full block WITH URL capture on.. Observe a devices function and URL hits only necessary for device function. Then create a user for that device, lock it down entirely, only permitting exactly the domains it needs to function. Presto. Full lockdown of that device.. For example my thermostat can only talk to the AWS server to allow my app to communicate with it, but it blocks every other website, telemetry, company URL's related to it - and it works just like it's supposed to but is blocking extraneous nonsense.
PS: Gryphon is giving everyone free premium protection from now until June - everyone is basically working at home across the world, so this is a very nice gesture on the part of Gryphon - I think! Also, Gryphon and it's ability to control internet use is extremely valuable right now with most people (and kids) at home. Having powerful features like this, it's hardening from hackers, and very nice protection will protect homes throughout the world.