Assigned Importance of engaging with users through social media

[Miss Onnellisuus]

Hello Guys,

As you probably know by now, our company Zemana went trough some bad period. But what made us keep the positive attitude is all of you who kept giving us support on our social media accounts.

Even though we faced some bad comments we also received a lot of kind words that helped us a lot to rise again.

In 2019 we want to thank our users and be better versions of ourselves,and we want to improve our communication even more. Even the presence here on Malwertips is one of the steps we took in achieving this goal.

But the reason I started this thread is to ask you guys what do you think how much presence on social media for one security software is important?

For example we are currently present on Facebook- where we post notifications and updates about our company and products.We also announce different contests and giveaways. Twitter- Where we post latest news and updates. And Instagram- Where we post inside stories and photos of our team members. ( It would be really interesting if you could check up our profiles and tell us if there is anything we should improve or change)

Do you think we should be present somewhere else too? If yes please feel free to advise us? We are trying to be really open and give more access to our company to everybody who wants to see what goes on here at Zemana.

 

[Hollow]

Create a discord server and use it effectively mate for improving your software
You can provide it for support purposes also

 

[conceptualclarity]

Thank you for showing up on Malware Tips, and please continue to. I don't use Twitter and Instagram, and I seldom use Facebook because when I do it feels like a big waste of time.

 

[brambedkar59]

I think Fb and twitter are enough, instagram is a bonus.
PS Twitter link seems to be misspelled .

 

[Miss Onnellisuus]

I think Fb and twitter are enough, instagram is a bonus.
PS Twitter link seems to be misspelled .

Thank you for noticing this. I edited it

 

[RoboMan]

This - coming to us for advice, is the best and most honest thing a company can do, so thumbs up!

My point of view:

• Facebook is dead. Have your page but do not rely on it as a great communication tool.
• Instagram is... not the social network you may be looking for? But great idea on the behind the scenes!

What you should be aiming at to be "present with users":

• Accesible, efficient and quick support, the key to a good user database. Back in the day, Emsisoft was the thing here. Although it wasn't the toughest around, two main points made them so popular here (that even a staff here started working with them): low impact, extremely quick support (i'm talking no more than 1 hour support answer).

Extra ideas:

• Telegram, it has channels you can create, where users cannot talk, but you admin can drop messages. It is often used to spread news, links, articles, etc. Great tool to create a channel/group where to drop your news and updates.
• I saw somebody up there mentioning Discord, which could definitely be some innovative way of support. Thinking of a bot for Discord or Telegram where I can create a support ticket and the bot will send the ticket to you guys. As well, some Skype/Discord support chat for easy issues.

 

[dash]

Just my opinion, but I think FB, Twitter, and IG are enough.

 

[Miss Onnellisuus]

This - coming to us for advice, is the best and most honest thing a company can do, so thumbs up!

My point of view:

• Facebook is dead. Have your page but do not rely on it as a great communication tool.
• Instagram is... not the social network you may be looking for? But great idea on the behind the scenes!

What you should be aiming at to be "present with users":

• Accesible, efficient and quick support, the key to a good user database. Back in the day, Emsisoft was the thing here. Although it wasn't the toughest around, two main points made them so popular here (that even a staff here started working with them): low impact, extremely quick support (i'm talking no more than 1 hour support answer).

Extra ideas:

• Telegram, it has channels you can create, where users cannot talk, but you admin can drop messages. It is often used to spread news, links, articles, etc. Great tool to create a channel/group where to drop your news and updates.
• I saw somebody up there mentioning Discord, which could definitely be some innovative way of support. Thinking of a bot for Discord or Telegram where I can create a support ticket and the bot will send the ticket to you guys. As well, some Skype/Discord support chat for easy issues.

Thank you @RoboMan for the ideas. We will do some research about Discord and Telegram and maybe create an account there too.

 

[JM Safe]

I think social medias are a very good method to share news, information and updates. I really like Zemana Twitter page, but also Instagram. I also think Telegram could be a good way to inform users quickly and easily about news, updates, changelogs, etc. About Facebook yes it is becoming less used, Instagram and Twitter instead are very used nowadays.

@Miss Onnellisuus @ZAM3_PO hey guys, I saw a new video was uploaded on Zemana YouTube Channel, that is very important in my opinion because on YouTube can be uploaded new features, updates, tests, etc. and that's fantastic! also on YouTube a user can click on the bell and receive a notification when a new video is uploaded

 

[jackwilli]

Thank you for showing up on Malware Tips, and please continue to. I don't use Twitter and Instagram, and I seldom use Facebook because when I do it feels like a big waste of time.

Same thing with me but i don't have a facebook account. MalwareTips is only platform for me to contact. Social media is great platform for advertising but if any company wants to win its costumers' heart, only way is to strengthen support for users. Agree with Roboman.

 

[oldschool]

You're doing fine on the outreach, as is. +1 on support, support, support.

 

[Ink]

Not exactly what you're asking, but similar.

Trello, a project management service tool.

Trello

To keep users in the loop for development roadmap / known bugs / upcoming features etc.

 

[Miss Onnellisuus]

I think social medias are a very good method to share news, information and updates. I really like Zemana Twitter page, but also Instagram. I also think Telegram could be a good way to inform users quickly and easily about news, updates, changelogs, etc. About Facebook yes it is becoming less used, Instagram and Twitter instead are very used nowadays.

@Miss Onnellisuus @ZAM3_PO hey guys, I saw a new video was uploaded on Zemana YouTube Channel, that is very important in my opinion because on YouTube can be uploaded new features, updates, tests, etc. and that's fantastic! also on YouTube a user can click on the bell and receive a notification when a new video is uploaded

Thank you @JM Safe for the feedback. We will definitely try to be more active on our youtube chanel where we will put different video tutorials and maybe how to remove guides.

 

[Miss Onnellisuus]

Not exactly what you're asking, but similar.

Trello, a project management service tool.

Trello

To keep users in the loop for development roadmap / known bugs / upcoming features etc.

Hello @Spawn, actually we already made something like that. Please check it here and tell us your ideas
Trello

 

[boombastik]

This trello link it is better to also show somewhere in beta zemana page with small letters!

 

[boombastik]

Also in old days u have a representative in a neighboring forum. Why u don't also write there. I don't have the propuse to advertise but my personal opinion is that in security we must be all friends.

 

[Miss Onnellisuus]

This trello link it is better to also show somewhere in beta zemana page with small letters!

Thank you @boombastik for your feedback. We will add this to our Zemana Beta page.

Also about neighbor forums we will try to be present there too very soon

 

[conceptualclarity]

YouTube is very strong now obviously, but this may change due to their yielding to the temptation of serving themselves rather than users by imposing capricious political censorship. Therefore it would be wise to have a twin account at Vimeo and whatever other alternative video platforms emerge.

 

[bribon77]

In a marketing campaign, anything goes, but I think that what prevails is the product, and some who understand what this is about may advise, whether it is profitable to install a certain program or not.
Thank you for the effort to keep making Zemana great.

 

[Azure]

If you guys are considering making YouTube guides/videos, perhaps it's worth having backups if for some reason they get remove you can reupload them in another video platform