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ZeroDay
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Following the announcement of OS X Mavericks, the new MacBook Air line and the long-awaited Mac Pro, Apple CEO Tim Cook returned to the stage to announce iOS 7. Describing it as "the biggest change to iOS since the introduction of iPhone," he then played through a video in which Jony Ive described attention to design detail the Cupertino has afforded the next-gen mobile OS. In line with the rumors and speculation, the OS is much flatter and cleaner than ever before, but when Craig Federighi switched places on stage to offer an in-depth analysis, it soon became apparent that iOS 7 is a great deal more than a lick of paint.
Some have accused the fruit company of lacking innovation, but this time around, it is clear Apple has listened to some of the long-standing complaints and quibbles of those using the iPhone, iPad and iPod touch software.
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