iPhone 12 models accounted for 61% of US iPhone sales in fiscal Q2 2021, report says

CyberTech

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Nov 10, 2017
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As Apple prepares to report its earnings results for the second quarter of the 2021 fiscal year next week, a new report by Consumer Intelligence Research Partners finds that iPhone 12 models accounted for 61% of US iPhone sales in the quarter.

According to the analysis, of all the iPhone 12 models, the iPhone 12 was the best selling, followed by the 12 Pro Max, 12 Pro, and 12 mini. iPhone 11 had the largest share for a single model, at 24%.
In fact, the iPhone 12 mini was the least-sold iPhone of the quarter, with the SE and XR surpassing it.

“In the first full quarter of availability, we now see how consumers prefer the full-size iPhone 12 and 12 Pro models, and legacy iPhone 11, avoiding iPhone mini and SE,” said Josh Lowitz, CIRP Partner and Co-Founder.

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CyberTech

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Verified
Nov 10, 2017
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A new report claims that iPhone 12 installed base increased by 2% in Q1 2021 compared to the iPhone 11 in Q1 2020. The “installed base” is the number of units of a product actually in use, and it’s not part of Apple’s strategic focus.

According to Counterpoint research, comparing the Q1 2021 iPhone installed base with the Q1 2020 shows initial sales of the iPhone 12 series were better than the iPhone 11 models: 16% against 15%.

The research notes that “the 12 series’ release date was one month later than that for the iPhone 11 series. Further, the iPhone 12 series also competes with the low-tier iPhone SE 2020.”

 
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