The
iPhone 12 series has now sold over 100 million units and powered the first
iPhone sales super-cycle since the launch of the iPhone 6, according to
Counterpoint Research.
The iPhone 12 lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the
iPhone 11 series that launched in 2019, and almost the same as the iPhone 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the iPhone 12 series is the first volume super-cycle iPhone in six generations of the device.
Counterpoint analysis explained that in the case of the iPhone 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the iPhone 12 series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.
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