From my analysis of AV tests (Consumer tests of AV-Comparatives, AV-Test, SE Labs) in the period of two last years (2019-2020) it follows that the strongest AV protection (Home versions, default settings) available for home users should provide Norton LifeLock.
Today, I have made one day test of false positives related to Norton and Windows Defender with ConfigureDefender MAX settings (without Controlled Folder Access).
I downloaded the fresh-uploaded applications (EXE and MSI, mostly from today) and tried to run them. Here are the results:
15 applications were allowed by Smartscreen Application Reputation & Windows Defender-MAX & Norton:
GOG Galaxy 2.0.30.20 Beta
TraceRouteOK 2.31
Cyotek WebCopy 1.8.2 Build 740
What Watch 4.1 Build 105
Java editor 1.12
Kate 20.12.0 Build 1110
Minsky 2.21.0 Beta 19
R for Windows 4.0.3
Manager (Desktop Edition) 20.10.91
PCSX2 1.6.0
CMake 3.19.1
Java OpenStreetMap Editor 17329
tinyMediaManager 4.0.6
Windows and Office ISO Downloader 8.45.0.152
Portable VidCoder 5.21
Bacula 9.6.7 (blocked by SmartScreen Application Reputation, but allowed by Norton and WD)
19 applications were blocked by SmartScreen Application Reputation, or Windows Defender, or Norton:
jaBuT 2020.12.31850..................................................4000 downloads..(bS, bN, bD)
GPAC 1.1.0 rev 359 DEV........................................10000 downloads..(bS, bN,
nbD)
Tablacus Explorer 20.12.11....................................3000 downloads..(bS,
nbN, bD
)
ThunderSoft Free Flash SWF Downloader 3.2.0.....3000 downloads..(bS,
nbN, bD)
Google2SRT 0.7.10 Beta.......................................31000 downloads..(bS, bN
, nbD)
PdfScanManager 1.22................................................1000 downloads..(bS, bN, removedD)
CornerFix 1.6.0.2.....................................................7000 downloads..(nbS, removedN
, nbD)
Apache OpenOffice SDK 4.2.0 .................................15000 downloads..(bS, bN, bD)
Chromium 89.0.4355.0.........................................1500000 downloads..(nbS, bN, bD)
USB Device Tree Viewer 3.4.4...................................14000 downloads..(bS, bN, bD)
QOwnNotes 20.12.5 Build 796.................................11000 downloads..(bS, bN, bD)
Alternate Archiver 4.110..........................................5000 downloads..(bS
, nbN, bD)
Jamulus 3.6.2..............................................................3000 downloads..(bS, bN, bD)
InventoryPlus 2.0.2.2..................................................4000 downloads..(bS, bN, bD)
Syncplay 1.6.7.............................................................2000 downloads..(bS, bN, bD)
Vim 8.2.2135.............................................................59000 downloads..(bS, bN, bD)
Process Hacker Portable 2.39.124........................21000 downloads..(nbS, removedN,
nbD)
Batch SlideShow Creator Lite 1.70.0.0....................1000 downloads..(bS, bN,
nbD)
nbS - not blocked by SmartScreen Application Reputation
bS - blocked by SmartScreen Application Reputation
nbN - not blocked by Norton
bN - blocked by Norton (with a recommendation to not run the file)
removedN - file removed by Norton
removedD - file removed by Defender
nbD - not blocked by Defender
bD - blocked by Defender
CONCLUSION
From 34 legal (fresh) applications:
- 18 were allowed by SmartScreen Application Reputation (on execution).
- 18 were allowed by Norton.
- 20 were allowed by WD-MAX settings.
- 15 applications were allowed both by Norton and WD-MAX settings.
- Norton removed 2 legal applications and WD-MAX removed one legal application.
Now I understand why Norton has so good results in the AV tests. These results come from the Norton Threat Insight (heuristics + file prevalence & reputation). In the WD_MAX settings, similar protection comes from ASR rules (especially from the rule "Block executable files from running unless they meet a prevalence, age, or trusted list criteria").
From my observation, the WD block based on file prevalence, age, and reputation is released in most cases after two days.