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This is the key. Usually - I find - consumers don't use things like Adobe and Microsoft Office. Openoffice, WPS and Libreoffice are far more common from what I have seen. In fact, we just assisted with a project for a rather large firm using Openoffice. Also keep in mind the migration from SBS/Exchange over to 365, and the vast majority of those users will be using the web apps, which virtually eliminates the threat vector from these things.
I'm actually questioning the validity of even testing such threats anymore.
I just think it is hilarious that some people won't use a security soft because it fails some test against weaponized documents or a bypass\exploit of some program that the person doesn't even use. This behavior is really common on the security forums.