A powerful group of organizations in the music, broadcasting, and sports industries have called on the EU to cancel the proposed Article 13. Headed by IFPI, the worldwide voice of the music industry and formerly the most vocal supporter of the legislation, the groups say that "no directive at all" is better than a bad one.
The road to implementing the EU’s proposed Article 13 started off relatively smoothly for the entertainment industries but during the past couple of months, serious cracks have begun to emerge. In fact, the proposed legislation, which was designed to prevent large Internet platforms (such as YouTube) from exploiting the so-called Value Gap, has descended into unexpected chaos. With large Internet platforms faced with the prospect of deploying filters to scoop up infringing content, there was outrage among huge numbers of YouTubers, who felt their livelihoods might be at stake. But somehow, in the midst of this dissent, YouTube began lobbying in favor of filtering. With the battle lines becoming even more blurred, rightsholders began complaining about the shifting details of the proposals as they moved through the negotiation process, apparently in YouTube’s favor.
In December 2018, the Motion Picture Association, the International Union of Cinemas, the Premier League, and La Liga, announced that they were concerned about proposals for liability shields for large Internet services, which would gain power in the market, not lose it as planned. Soon after, major entertainment organizations including IFPI complained that if Article 13 passed in its current form, they would be worse off than they were before. Things were very clearly not going to plan and were about to get worse. Last month, the MPA and other rightsholders called for a suspension of Article 13 just as the EU Parliament and Council were about to agree on the final text. Those negotiations were eventually canceled after the Member States failed to agree on a final negotiating position.