Microsoft appears to be stepping up its game when it comes to trying to push users to try out Microsoft Edge with the upcoming Windows 10 update launching in October. In this release, Microsoft has quietly added a new feature to the OS called "app suggestions," which is on by default, and will popup a window when the user tries to install a third-party browser like Google Chrome or Mozilla Firefox prompting them to try Edge first.
How to Turn off App Suggestions
The popup appears to be powered by the Microsoft Store, and shows up whenever you try to launch an installer for a third-party browser not made by Microsoft. Now, these "app suggestions" can be turned in the Settings app.