- Oct 3, 2012
- 472
Pandora is cutting your mobile streaming time down to 40 hours per month thanks to increasing royalties demanded by record labels.
It was only a matter of time before Pandora's limitless fountain of music would dry up to a mere trickle, at least for mobile users anyway. The company said on Wednesday that it will introduce a mobile cap starting March 1, limiting usage to a mere 40 hours per month. This move will mostly effect those that listen to the service for more than an hour on their smartphone or tablet each day.
"Most of you reading this will never hit the limit. In fact, it will affect less than 4-percent of our total monthly active listeners," said Pandora founder Tim Westergren. "For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month."
He goes on to admit that the listening cap is "very contrary" to Pandora's mission to provide customized online radio for all. However he pointed a finger at the greedy music industry, the same entity that forced MTV to abandon 24-hour music video broadcasting, claiming that per-track royalty rates have increased more than 25-percent over the last three years.
Source
It was only a matter of time before Pandora's limitless fountain of music would dry up to a mere trickle, at least for mobile users anyway. The company said on Wednesday that it will introduce a mobile cap starting March 1, limiting usage to a mere 40 hours per month. This move will mostly effect those that listen to the service for more than an hour on their smartphone or tablet each day.
"Most of you reading this will never hit the limit. In fact, it will affect less than 4-percent of our total monthly active listeners," said Pandora founder Tim Westergren. "For perspective, the average listener spends approximately 20 hours listening to Pandora across all devices in any given month."
He goes on to admit that the listening cap is "very contrary" to Pandora's mission to provide customized online radio for all. However he pointed a finger at the greedy music industry, the same entity that forced MTV to abandon 24-hour music video broadcasting, claiming that per-track royalty rates have increased more than 25-percent over the last three years.
Source
