Privacy News PayPal to leverage Venmo user data and AI for targeted Ads, with its new Advertising platform

[Ink]

Content source

https://www.theverge.com/2024/5/28/24166381/paypal-building-ad-network-transaction-data

PayPal is launching an advertising platform built on a trove of customer transaction data. The company’s new advertising business will encompass purchase information and customer spending habits from PayPal and its sister app Venmo, according to The Wall Street Journal.

PayPal Announces New Leaders to Build New Advertising Platform and Accelerate Consumer Product Innovation

Mark Grether will join PayPal as SVP, GM, PayPal Ads, and John Anderson has joined as SVP, GM, Consumer Group.

newsroom.paypal-corp.com