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New York Times investigation has found that apps such as GasBuddy and The Weather Channel are among at least 75 companies getting purportedly “anonymous” but pinpoint-precise location data from about 200 million smartphones across the US.
They’re often sharing it or selling it to advertisers, retailers or even hedge funds that are seeking valuable insights into consumer behavior. One example: Tell All Digital, a Long Island advertising firm, buys location data, then uses it to run ad campaigns for personal injury lawyers that it markets to people who wind up in emergency rooms.
