Amazon may delay its Prime Day promotional event until September as it tries to regain its footing amid a surge in demand caused by the coronavirus pandemic, The Wall Street Journal reported.
Usually held over the summer, Prime Day has become a cash cow for Amazon; the 2019 event brought in an estimated $7 billion.
Amazon confirmed on Sunday that Prime Day will be held on October 13 and 14. The deals will go live starting at midnight PST.
Though Amazon typically hosts major Black Friday and Cyber Monday sale events in November ahead of the holiday season, Prime Day will surely be the time to pick up everything you need for all your fall and winter celebrations at a discount before they sell out.
