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New evidence to an ongoing GDPR complaint shows how ad categories used by Google and the Internet Advertising Bureau (IAB) profile you and apply potentially sensitive labels to you.

Happy Data Privacy Day! You will likely be hearing a lot about how companies care about your privacy, but as the Washington Post pointed out, it’s 2019 and “big tech firms still don’t care your privacy.”
Evidence: Websites need to make money, and many do that via ads that use your data for money. While you likely know ad tracking is creepy as can be, privacy-focused browser Brave added new evidence to an ongoing GDPR complaint that shows how ad categories used by Google and the Internet Advertising Bureau (IAB) profile you and apply potentially sensitive labels to you. This new evidence describes how “ad auction companies, including Google, unlawfully profile Internet users’ religious beliefs, ethnicities, diseases, disabilities, and sexual orientation.”