Public Cloud Prices to Surge in US and Europe next year

upnorth

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Jul 27, 2015
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Public cloud prices are forecast to jump by almost a third in Europe next year as the cost of borrowing and energy squeeze providers. For the US, the expectation is for the price list to jump by a fifth.

The market exploded during the early days of the pandemic as much of the world switched to remote working, and continues to grow upwards of 30 percent each quarter with AWS, Microsoft, and Google the major beneficiaries. Yet challenges loom, according to Steve Brazier, CEO at channel analyst Canalys, who pointed out that the cost of the ever expanding infrastructure for public cloud is "incredibly expensive." "It's probably the biggest deployment of capital [that] has ever taken place in an industry and it happens quarter after quarter, year after year," he said at the Canalys Channel Forum EMEA 2022 in Barcelona. "We estimate this year the total spending of our seven top seven hyperscalers on capex will be $140 billion."

This includes buildings, networking gear, and other IT equipment. The analyst estimates, for example, that half of all servers shipped worldwide this year will be consumed by those top seven providers.
 

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