Qualcomm updating chip naming with standalone ‘Snapdragon’ brand


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Aug 17, 2014
Qualcomm is set to announce its next chip that will power the flagship devices of 2022 in two weeks. Ahead of that, Qualcomm announced a rebrand of “Snapdragon” that includes a new naming scheme and visual system.

It starts with the Qualcomm and Snapdragon brands getting “separated.” In practice, this means that “Qualcomm” will not preface “Snapdragon” in branding/marketing shots. It’s cleaner and shorter as the company wants its chip brand to stand alone:
Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.