- Aug 17, 2014
Qualcomm is set to announce its next chip that will power the flagship devices of 2022 in two weeks. Ahead of that, Qualcomm announced a rebrand of “Snapdragon” that includes a new naming scheme and visual system.
It starts with the Qualcomm and Snapdragon brands getting “separated.” In practice, this means that “Qualcomm” will not preface “Snapdragon” in branding/marketing shots. It’s cleaner and shorter as the company wants its chip brand to stand alone:
Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.
Qualcomm is set to announce in two weeks its next chip that will power the flagship devices of 2022. As such, Qualcomm Snapdragon naming...