Update Reinventing Online Shopping on Microsoft Edge

Gandalf_The_Grey

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Helping shoppers save time and money with an intelligent browser

With the world in the middle of a pandemic, this holiday shopping season will be unlike what we have seen before. People who would normally visit multiple stores for the festive sales will be moving online. Holiday spending will change and a lot of things will be novel this time around, making it difficult for retailers to prepare like they usually would.

The shift to digital commerce has accelerated ever since online buying became one of the safest ways to purchase everything from groceries to appliances. Retailers are also focusing on their online experience, spreading out deals and re-curating their catalogue(comfy loungewear is possibly featured on more apparel site banners than ever before). While some retailers optimize their design to get people to click “buy” or see feeds of related products, shoppers don’t always have the information they need to make a buying decision they feel great about. And finding that information takes time.

As new shopping behaviours emerge and retailers revamp their selling strategies, we investigated how the browser can play a more active role to help navigate online shopping instead of being the traditionally dormant gateway to websites. Our vision is to empower people to make confident purchase decisions by saving time and money. By automatically applying coupons and surfacing price comparisons in the browser, we are taking our first step towards realizing this vision.

To move fast and help shoppers during the holidays, we embraced a design process that is all about iterating, quick sprinting, being bold, learning fast, and acknowledging that we don’t have all the right answers. If you’re a designer powering through the final design stages before the big shopping season, we hope this read is insightful for you!
Read the full story here at Medium:
 

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Finish up that holiday shopping with new features from Microsoft Edge and Bing:
The end of the year is almost here and for me it’s a time to reflect on everything our team has accomplished, celebrate successes and prepare for the year ahead. We launched the new Microsoft Edge last January and since that time we’ve come a long way – but we’re just getting started. With the new Microsoft Edge we’re challenging the status quo when it comes to the web and the browser, focusing on better privacy, stronger performance, saving time and providing value back.

With December only two weeks away, there’s no more putting off the decorating, the cooking and the holiday shopping. This holiday, many of us are trying to keep our family traditions alive, even at a distance, while saving money where we can (myself included). If you’ve already started your holiday shopping, you’re way ahead of me 😊. If not, there’s still time to tick everything off your list while saving time and money with Microsoft Edge and Microsoft Bing – we’ve got your back!

Microsoft Edge is the best browser for shopping this holiday. In fact, Microsoft Edge is the only browser with built-in tools to help you save time and money while shopping online with new features like auto-fill coupons and more proactive price comparisons. And this month, our new shopping hub, Shop the Look, and deals hub in Microsoft Bing make shopping even easier and quicker than before. And with many of us online more than ever, we want to be sure we’re safe when shopping online. Microsoft Edge is more secure than Chrome and Firefox by offering better protection against phishing and malware attacks on Windows 10. Just another reason to switch to Microsoft Edge. If you haven’t yet tried the new Microsoft Edge, launch it on your Windows PC and give it a spin. If you’re on a Mac or mobile device download it and let us know what you think!
Read the full article here at Microsoft Windows Experience Blog:
 

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Microsoft Edge can help you shop smarter and same money during Black Friday, and here's how

If you shopped online during Black Friday before, you know how tedious work and confusing it can be, as deals are always scattered across different retailers and available in limited quantities. Also, while many offers may seem good, they don't necessarily mean you're saving money. However, this year, you can save a lot of time, hassles, and money shopping online using Microsoft Edge.

Since the Chromium version of Microsoft Edge became available in early 2020, Microsoft has been investing heavily in making it the best browsing experience to access the web on Windows 10. And with the addition of coupons and promo codes, Collections, price comparison, support for extensions, and Bing integration, it's now also among one of the best tools you can use to shop easier and save money during Black Friday 2020.

In this Windows 10 guide, we'll walk you through the steps to leverage Microsoft Edge (with the help of Bing) to make shopping during Black Friday easier and potentially saving you money.
Full guide available here at Windows Central:
 
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