- Apr 24, 2016
Read the full story here at Medium:Helping shoppers save time and money with an intelligent browser
With the world in the middle of a pandemic, this holiday shopping season will be unlike what we have seen before. People who would normally visit multiple stores for the festive sales will be moving online. Holiday spending will change and a lot of things will be novel this time around, making it difficult for retailers to prepare like they usually would.
The shift to digital commerce has accelerated ever since online buying became one of the safest ways to purchase everything from groceries to appliances. Retailers are also focusing on their online experience, spreading out deals and re-curating their catalogue(comfy loungewear is possibly featured on more apparel site banners than ever before). While some retailers optimize their design to get people to click “buy” or see feeds of related products, shoppers don’t always have the information they need to make a buying decision they feel great about. And finding that information takes time.
As new shopping behaviours emerge and retailers revamp their selling strategies, we investigated how the browser can play a more active role to help navigate online shopping instead of being the traditionally dormant gateway to websites. Our vision is to empower people to make confident purchase decisions by saving time and money. By automatically applying coupons and surfacing price comparisons in the browser, we are taking our first step towards realizing this vision.
To move fast and help shoppers during the holidays, we embraced a design process that is all about iterating, quick sprinting, being bold, learning fast, and acknowledging that we don’t have all the right answers. If you’re a designer powering through the final design stages before the big shopping season, we hope this read is insightful for you!